VP of Marketing

About Us

Elevation Capital is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, real estate, non-profit, and venture funding. Run by a highly entrepreneurial self-made founder, and a team of highly capable executives across business units, the business operates globally with interests in US, Canada, Europe, and the Caribbean. With wholly owned companies in a range of growth stages and an ever-expanding investment portfolio, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

To learn more, please visit: elevationcapital.vc

VP Of Marketing - Regulated CPG Experience

The Role

As VP of Marketing you will focus on our CPG company marketing strategy and work with the leadership team on marketing initiatives, managing and driving the company towards successful growth. You will build and lead a team that pushes boundaries and disrupts the status quo. Your experience creating and building brands in the gray space will properly prepare you for the challenge ahead and the task to make the impossible possible. In this leadership role you will set the course for our future growth by continuing to build our brand and expand our presence in consumers' lives. With hands on best in class leadership and working through your team leaders, you will drive the strategy and execution within the Marketing function. Growth strategies will include expansion in c-store, grocery, specialty, ecommerce channels leveraging our existing portfolio and innovation pipeline to capture all segments of the category.

Who Are You

Driven - You are incredibly driven. You like to work hard, be challenged, have ambitious work goals and ultimately be very well rewarded. You're a pro at allocating and managing resources efficiently to get the work done and pride yourself on the quality of your work.

Visionary - You see the future and you create it. In your highly connected and highly trusted relationships with all stakeholders, you are a credible and informed beacon for opportunity and possibility. Where others see impossibility, you see massive opportunity, and can articulate it in a highly credible and compelling way. 

Strategic - Where others are stuck in checkers, you play a strong game of chess. Whether it is an agreement with a business partner or a federal bill, you think many moves ahead. You can factor many variables in complex situations and know how to apply powerful tools such as public opinion, lobbying, key relationships, litigation, financials analysis, and highly engaged strategic partners to make the impossible possible.

Motivated - You are at a place in your life where you are ready to be all in. You have the energy, experience, intelligence, focus, leadership, and stomach to take on a controversial category and drive it to the billion dollars plus exit.  Your experience to date has led to here and you have the WILL to write history. 

Leader - You have a natural style of leadership that attracts highly talented people and inspires them to find, hold and conquer mountains, as a team. You have a group of people that follow you to where you go, are a great judge of talent, and are a strong force for creating an unstoppable winning culture.

Brilliant - You are incredibly intelligent; you know it and so do the people around you, yet you maintain a strong sense of humility that allows you to be a very effective team player and leader of other brilliant and ambitious people. You move fast, challenge greatness, and play the chess game many moves ahead.  

Effectively Fast - You move incredibly fast. People you have worked with describe you as a person who gets stuff done accurately and incredibly quickly. You're comfortable providing frequent updates and reports on job status because you keep things moving.

• Play a leadership role in developing the overall Marketing strategy, brand positioning, key messaging, creative assets and brand guidelines
• Build a strategic marketing plan with innovative campaigns that are driven by performance and influencer marketing, creative, online & offline efforts, brand & direct marketing, as well as community building
• Enhance our storytelling ability by bringing our brand and values to life - including through content, communications, and engagement initiatives.
• Execute world class advertising creative and programming to fully bring the brand to life.
• Develop highly targeted marketing activation plans that reflect the overarching vision and goals for the brand, and within specific markets(e.g., Direct Mail, SMS, e-mail, brand intercepts/sampling, sponsorships, targeted advertising/media , coupon programs, etc.)
• Develop a comprehensive engagement strategy that involves social, loyalty, and in-store experience and ultimately drives new consumer and revenue growth at scale
• Build a data-driven consumer insights and research capability to develop a deep understanding of consumer behavior and consumer purchase decision factors to inform, create and optimize marketing programs
• Work to develop a full year retail marketing calendar in line with the Sales Planning Cycles and the overarching marketing calendar
• Drive product innovation, ideation, pipeline development and packaging design to ensure the brand stays ahead of the competition
• Develop relevant trade marketing fixtures, assets, signage and best practices to create optimized shopper marketing creative in store
• Successfully manage agency relationships to ensure that advertising, in store, and promotional initiatives are breakthrough, cost-effective, drive ROI and are consistent with the company's overall strategy
• Develop and track metrics and success criteria for all marketing program activities
• Lead and manage the overall marketing budget
  
  

PERSONAL AND PROFESSIONAL QUALIFICATIONS:

• Project Management
• P&L Management
• Strategic planning
• Strong analytical skills and data-driven thinking
• Highly entrepreneurial with strong leadership skills
• Strong leadership experience with a "roll up the sleeves" and "no job is too small" mindset
• Adept at transitioning seamlessly from a strategic level vision to day-to-day tactical operations required
• A passion for consumer insight and a proven background launching new products as well as growing existing platforms and portfolios
• Experience successfully executing integrated marketing campaigns at scale
• Flexible and adaptable in a fast-paced environment
• Superior strategic mindset and intellectual agility
• Strong understanding of the regulated category and compliance requirements
• DNA: Self-starter, collaborative, resilient, driven, accountable
  
  

Preferred Qualifications:

• Minimum of 8-10 years of experience in CPG marketing, with at least 5 years in a leadership role.
• Proven track record of developing and implementing successful marketing strategies
• Bachelor's Degree or equivalent experience
• MBA a plus, but not required
  
  

Compensation

We offer a competitive base salary with an additional lucrative profit share program. A generous options package will also be provided in this role so that you participate in short-, medium- and long-term liquidity events in our organization. Full medical benefits will be provided along with paid vacation and an additional week off between Christmas and New Year's.