Digital Marketing Senior Associate, Nasdaq Corporate Solutions

About Us

Nasdaq (Nasdaq:NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 100 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to approximately 4,000 total listings with a market value of approximately $15 trillion. To learn more, visit: http://www.nasdaq.com

<... Summary

Nasdaq is looking to hire a Digital Marketing Senior Associate to support its growing Nasdaq Corporate Solutions product portfolio, which empowers companies with technology and intelligence to innovate, grow, and stay ahead of the changing markets. We offer an integrated suite of market intelligence, analytics, and collaboration solutions that support business leaders around the globe.

The senior associate will be responsible for planning and executing a digital marketing program that drives global demand at scale across the expansive Nasdaq Corporate Solutions product portfolio. The senior associate will continuously fill the funnel with actionable, high-quality leads generated by our website, paid search, and relevant partner websites. The role will also manage efforts to ensure continuous optimization of our owned properties to support the success of our paid programs, in partnership with our enterprise Digital team.

The senior associate must be a performance marketer with an analytical mind, a focus on data, and a strong knowledge base of digital marketing tools and strategies that drive results. With ownership of website development, PPC, SEO, A/B testing, and CRO, this person will identify opportunities and action improvements to advance our digital marketing efforts.

Reporting to the Senior Manager, Growth Marketing, this global role will be based out of New York and will be expected to closely collaborate across all Marketing functions, including content marketing, field marketing, portfolio marketing, and client marketing. Additionally, the person will interface with a number of internal multi-disciplinary teams -- communications, sales, product management, and the corporate digital, social media, and web team -- that are based in offices all over the world as well as digital agencies and marketing platform providers.

Your role and responsibilities

You are an expert at search engine optimization (SEO) and paid search management (PPC), with experience in leading both technical and content optimizations. You are familiar with digital marketing best practices, Conversion Rate Optimization (CRO) testing, and managing third-party vendors and platforms to facilitate consistent and impactful improvements that drive highly qualified leads at scale.

• Plan, develop, and implement a digital demand generation strategy in collaboration with the Senior Manager, Growth Marketing and the Director, Growth and Intelligence Marketing
• Manage presence in directories and other digital mediums
• Lead digital advertising activities and perform A/B tests to optimize the overall efficiency and revenue of campaigns
• Plan, develop, and implement an SEO strategy that achieves zero ranking for strategic keywords inclusive of SEO experiments and conversion tests, website content development informed by strategic keyword research, backlink identification and execution and Web taxonomy strategy and URL naming conventions for standardized reporting
• Support Marketing contribution to sales pipeline from campaigns on an annual basis through search-generated leads (paid & organic) and other paid channels, such as paid social media
• Manage paid vendor relationships for Corporate Solutions across paid platforms
• Identify and track progress through digital KPIs, and establish a reporting framework to share progress with multiple senior and executive stakeholders
• Work with web developers and marketing teams to properly implement SEO and CRO best practices to drive results
• Liase with the Enterprise marketing team as needed for key initiatives
• Identify the latest SEO, SEM, social media trends, and best practices affecting our industry
  
  

You Will Need The Following Skills And Experience

• 3-5 years of marketing experience with a strong understanding of modern digital marketing strategies, including search engine optimization, paid search, and other paid growth marketing tactics
• Experience in B2B demand generation from an agency or in-house marketing perspective
• Detail-oriented with a data-driven approach to digital marketing program management
• Experience in measuring performance metrics using Google Analytics and Google Ads
• Ability to execute against deadlines for multiple stakeholders and initiatives simultaneously while also being able to demonstrate a strong sense of prioritization to remove activities outside of business strategic objectives
• Strong executive presence and ability to articulate results concisely and effectively to leadership
• Ability to enthusiastically share your knowledge and skills with others and contribute to a performance-first, data-driven marketing organization
• Salesforce.com experience is strongly preferred
• Excellent writer and communicator
  
  

And it would be great if you have experience with

• Marketing SaaS software
• Marketing technology tools, including Drupal, BrightEdge, Marketo, etc.
• Managing leadership expectations and delivering quality work consistently and reliably
  
  

Sounds like you? Please follow through by clicking the “Apply” link and submitting your application. If your skills and experience are a match, we will be in touch soon, and in the meantime, please visit our website and social media channels to learn more about our innovative business, inclusive culture, and where a career at Nasdaq can take you.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

The base pay range for this role is $56,200 - $93,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities
  
  

For more information, visit Nasdaq Benefits & Rewards Career page.