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Posted April 15, 2023
V R Della Infotech INC

Social Media Coordinator

V R Della Infotech INC
Burbank, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $150,000 to $200,000 Annually

Job Title: VP/Sr. Director of Brand Marketing (DOE)

Agency Name: Confidential - Gen-Z Platform

Reports To: CEO + CCO

Engagement Type: Full-Time

Location + Work Policy: Hybrid, Los Angeles

Rate and/or Salary Range :$150,000- $200,000

Company Overview

The company is the culture-leading vertical media business serving the Gen Z audience. As a platform, studio, growth agency and music business, we’re highly creative and differentiated in serving this critical niche. We work with the top studios, labels, artists and brands to deliver authenticity and value to our end consumers in an inclusive environment.

Role Overview

The company is seeking an experienced marketing professional to join our Brand Marketing team. This Sr. Director of Brand Marketing serves as the primary lead on all custom, cross-platform solutions and client materials to support our growing media portfolio. This role is for a thought leader who can move between ideation, collateral development, packaging, and pitching to onboarding clients and helping manage those high profile relationships.

This is a position for an experienced and creative marketer. You will be responsible for supporting sales efforts with a thorough understanding of the company’s network portfolio. You will work closely with the CEO, CCO, Production and Fulfillment teams to drive commercial success by balancing pricing, performance and brand equity.

You will be a dynamic and thoughtful innovator who solves brand challenges by utilizing the company’s robust client solutions. We are looking for someone capable of developing in-house brand materials as well as tailored campaigns for both agencies and brand-direct clients with thought-leading executions in entertainment, CPG and adjacent market sectors.

Growth Path Roles

  • VP, Brand Marketing
  • SVP, Brand Marketing
  • Head of Marketing

Responsibilities

  • Thorough understanding of the company's value proposition and market positioning
  • Concept and craft custom brand campaigns through best-in-class proposals and presentations
  • Collaborate with Editorial, and Production teams to identify, create and package new proactive programs and sales opportunities
  • Develop integrated advertising packages (content, creators, experiential) from ideation to formal or informal response to proactive or reactive (RFP/RFI) needs
  • Create research, media and marketing plans alongside proposal materials and socialize with clients
  • Create and manage brand marketing materials, including case studies and sell sheets across the company's products
  • Build the company's capabilities presentations that showcase the the company story, audience insights, and creative solutions
  • Oversee in-house data studies and project management
  • Act as a key client liaison to help ensure campaigns are successful and oversee reporting

Requirements (Skills & Experience)

  • 8+ years of digital marketing experience in Integrated Marketing, Client Solutions, and/or Creative Services role for a B2C Publisher, media agency or brand
  • Core Google Suite, Keynote, MS Excel, MS Word
  • Experience executing strategy, content, talent and social media focused campaigns
  • Knowledge of analytics reporting across Social Media platforms and Ad Manager
  • Experience working across multiple stakeholders with the ability to articulate, aggregate and deliver on key milestones
  • Demonstrable track record of creating culture leading marketing and content programs, working with designers, producers and clients that track to yield and margin.
  • Strong creative and tactical mindset. Ability to think both in and out of the box as needed
  • for clients with a knack for writing marketing copy
  • Detail-oriented, thrive on multitasking and high performance
  • Excellent verbal and written communication skills, with a taste for design and creative storytelling
  • The ability to work independently and as a leader across multifunctional teams
  • Experience with custom content, the creative economy and social growth
  • Positive attitude, energetic and passionate about pop culture and the Gen Z media landscape
  • Exceptional organizational and time-management skills