Social Media and Influencer Marketing Specialist

Why join us?

Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

About This Opportunity

We’re looking for a Senior Influencer and Social Media Marketing Specialist to develop and execute earned content strategy for MillerKnoll globally. You will ensure cohesive engagement across multiple platforms. Our Global Social Media team drives brand awareness, consideration, demand, and loyalty across MillerKnoll’s family of brands (Design Within Reach, HAY, Herman Miller, Knoll, Muuto, Fully). You will shape a social media strategy to meet these goals and work cross-functionally with internal and external partners to bring the strategy to life.

What You’ll Do

Your day-to-day work will involve:

• Collaborate across business units on multi-platform strategies, tactics, and outcomes, primarily working to leverage influencers, content creators, and brand ambassadors.
• Develop and implement an insights-led multi-platform strategy with an up-to-date understanding of social “best practices," ensuring alignment with broader marketing priorities, business goals, voice, and brand. Platforms may include Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube and more.
• Create and implement influencer strategy and conduct ongoing relationship management, contracts, and campaign measurement and testing
• Contribute to the content calendar for one or more Herman Miller brands, including managing timelines and priorities.
• Partner with creative teams to develop compelling content through photo and video shoots, contribute to editorial direction and storytelling, and source on-brand user-generated content.
• Optimize use of social media management tools include Sprinklr, Curalate and CreatorIQ.
• Collect and interpret social media insights and trends using social listening tools, analytics platforms, and SEO to guide campaigns, maximize engagement, and make data-backed recommendations.
• Liase with international teams to ensure social strategy represents global goals
• Contribute to community management and social listening strategy.

Sound Like You?

You might be just who we're looking for if you have:

• A Bachelor's degree in Journalism, Marketing, Communications, English, or a related field.
• 3+ of social media marketing experience managing multiple products, ideally within a complex, fast-paced corporate environment.
• One to two years of experience working with social media management and reporting tools such as Sprinklr, Social Studio, Sprout, or a similar tool.
• Experience driving a B2C paid social media marketing strategy.
• Experience developing and implementing a multi-channel B2C social media strategy that leverages brand networks, customers, content, partnerships, and events.
• The ability to guide creative teams in shaping content for optimal social reach and engagement.
• Excellent writing and communication skills; excellent interpersonal skills.
• The ability to occasionally work flexible hours to cover weeknight and weekend duties.
• Fluency with social analytics, social advertising (e.g., Facebook ads) and SEO (a plus).
• Interest in design
• The ability to be self-motivated and to work independently.

Who We Are

The MillerKnoll Group is a family of individually vibrant brands, all dedicated to artful, problem-solving design. As MillerKnoll has evolved over its 100-plus-year history, we’ve joined forces with brands that share our commitment to great design, and promoting the health and well-being of our customers and employees. At MillerKnoll, our unique culture represents the collective attitudes, ideas, and experiences of the people who work here. We focus on protecting the environment, impacting our communities, exceeding the expectations of our customers through high quality products, and championing diversity in all areas of the business, and together we are on a journey toward a better world. Who We Hire Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

Who We Hire?

Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

A starting compensation range for this role is $66,600.00 - $83,300.00. Relevant salary considerations will include candidate qualifications and experience, other business/organizational needs and market factors . You may also be eligible to receive a geographic premium, annual discretionary incentive and equity awards which are subject to the rules governing these programs. The company offers a full spectrum of benefits including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Vacation and Parental Leave), Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our associates.