Associate Influencer Marketing Manager
Gallery Media Group is a rapidly growing digital media company whose mission is to “make positivity louder.” Its three key sectors include:
- Media + Publishing: PureWow, a women’s lifestyle brand; ONE37pm, a men’s lifestyle brand at the intersection of culture, music, NFTs and sports; and a collection of premium podcast shows that includes the GaryVee Audio Experience, Mom Brain, In House with Arielle Charnas, Royally Obsessed and The CMO Podcast with Jim Stengel.
- Social Portfolio: 50+ owned + operated accounts across TikTok, Instagram, Twitter and Pinterest, including running TikTok accounts for brand partners
- Talent and Influencer Arm: Strategy and activations ranging from celebrity partnerships and stunts to year long ambassadorships and campaign work across platforms and categories
We're seeking a full-time Associate Influencer Marketing Manager. In this role, you will work closely with the influencer marketing team and other interdepartmental teams to execute influencer partnerships for a variety of clients. This position is hybrid and located in New York City.
RESPONSIBILITIES:
Influencer Sourcing
- Source influencers that fit the correct demographic and audience for each campaign
- Keep a pulse on trending influencers within the space to use for brand partnerships.
- Educate the team on influencer marketing tools to use these tools to assess and find ideal partners
- Use influencer marketing tools to assess and find ideal partners
Influencer Campaign Management
- Client communication throughout the campaign
- Primary communication of campaign information to influencer partners
- Manage the content creation process, from creative briefs to ensuring all deliverables are met and that content is approved & posted in an efficient manner
- Review submitted & posted influencer content
- Communicate consistent updates with the internal Account Management team to communicate campaign updates to clients
- Organize campaign details in internal drives
- Orchestrate the contracting process with influencer partners
- Keep team informed on hurdles or flags throughout the campaign but problem solve to create solutions
Influencer Reporting
- Retrieve influencer results
- Develop insights from campaigns
Become expert in the Influencer Marketing space
- Establish and maintain long-term relationships with key contacts within the influencer space
- Stay informed of platform updates, specifically across Instagram, TikTok, Facebook, Pinterest, Twitch and Twitter
- Maintain an understanding of influencer marketing landscape, staying on top of trends and implementing changes as needed
- Help with influencer strategy development
QUALIFICATIONS AND EXPECTATIONS:
- You have 2-4 years experience in social media influencer campaign management
- Proven ability to develop meaningful influencer relationships that result in authentic campaigns
- Strong project management skills with attention to detail
- Experience with paid social media in support of influencer campaigns
- Proven ability to negotiate legal contracts with influencers
- Experience working with influencer and content management tools
- Proven ability to work in a fast-paced environment while managing multiple projects at a time against strict deadlines
- Ability to work collaboratively as part of a cross-functional team
Location: New York hybrid
Salary: $55-65k
Benefits: Competitive salary (based on experience); benefits (medical and dental), 401k, unlimited vacation and fun perks.
