Sr. Marketing Manager

About You.com

You.com is the world's first open search engine platform that summarizes the web for users, with no ads, superior privacy choices, and personalization through preferred sources.

You.com is more than just a new search engine — it's a movement to make the internet a place of trust, facts, and kindness — our guiding principles that we're committing to from day one.

It's an audacious goal, but we're ambitious people. We're looking for a few more ambitious folks to join our team.

We’re not just wide-eyed dreamers – we’re pragmatic doers, too. Our founder and CEO, Richard Socher previously started an AI company called MetaMind. Salesforce acquired the company, and Richard became Chief Scientist, leading the company’s AI efforts. Prior to MetaMind, Richard received the best Ph.D. thesis award from Stanford for his groundbreaking work on deep learning. Bryan McCann , co-founder and CTO, is a scientist and philosopher who led natural language processing teams at Salesforce after completing his Master's in C.S. at Stanford. Our founding team members have built companies worth hundreds of millions of dollars and scaled software to serve millions of users. For fun, we run marathons, paramotor, write poetry, read Latin, hike, and camp in the middle of nowhere.

If this sounds intriguing, say hello!

About The Job

Are you a results-driven Content Marketing Manager who wants to make a difference in society? If you are, You.com has an exciting opportunity on its Marketing team for you. The Content Marketing Manager will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement. The critical area of focus is driving product revenue growth by creating and managing content initiatives, ensuring brand consistency, and engaging with users across channels. He/she/they will collaborate and support the Sr—Director of Marketing, communications, engineering, and product teams. The goal is to build out organic growth engines and develop content strategies that optimize the revenue potential of You.com by connecting organizations to the audiences that will benefit them the most.

Key Responsibilities

• Develop and execute the company's content marketing strategy, including creating and distributing engaging, original content across multiple channels to drive brand growth and product adoption.
• Conduct potential audience research, develop segments of potential users, and evaluate trends.
• Collaborate with other departments, such as design and communications, to develop case studies, videos, blogs, email, and social media content.
• Achieve highly effective channel performance across various organic, free, and paid media channels.
• Find incremental opportunities for growth, including new channels, partners, affiliates, and audiences.
• Manage existing and new content partnerships and influencer commitments.
• Work cross-functionally to ensure consistency of strategy and creativity across channels.
• Report and analyze content performance and optimize initiatives based on feedback and data-driven insights.
• Regularly track, analyze and create reports on the performance of each marketing channel and campaign.
• Identify the right customer segments to target through appropriate communication channels, showcasing key benefits, and executing proper conversion mechanics.
• Develop and implement SEO strategies to drive traffic and engagement to our blog and website.

Job Qualifications

• BA/BS degree, preferably in marketing or business
• 5 years of content marketing experience, preferably in B2C or tech space
• 3 years experience in managing marketing personnel and budgets
• Familiarity with the freemium business model but not mandatory; commitment to the technological sector is essential.
• Experience with web analytics, social media, email, and paid media channels
• Deep understanding of conversion funnels and marketing KPIs
• Highly analytical and able to derive meaning from data through testing and optimization
• Strong project management skills and ability to handle multiple projects simultaneously without skipping a beat
• Strong presentation and communication skills
• Team player and problem solver
• Excellent written and verbal communication skills
• Willingness to perform other duties and special projects as needed/requested
• Be entrepreneurial, scrappy, analytical, and obsessed with refining your craft

Samples of previous work and results required. This can be a case study, previous websites, or a portfolio. Applications without samples will not be considered.

More about You.com

You.com is an equal opportunity employer: your race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status don’t matter. We’re committed to building a diverse, inclusive, and supportive workplace that is effectively distributed around the world.

We're a remote-first company, but work hours are generally within the Pacific Timezone (7 hours behind UTC). We get together in-person regularly as a team, but as long as your able to maintain significant overlap with Pacific hours during the workday we're comfortable hiring in almost any location (location-specific legal requirements permitting).

Benefits

• Competitive salary and equity
• Great health, dental, and vision insurance for you and your family
• 401(k) plan
• Unlimited time off (4+ weeks encouraged annually)
• Generous parental leave
• Flexible work hours