Manager, External Communications

Job ID: 226525

Location Name: NY-FSC NY Off (0281)

Address: 19 East 57th Street, New York, NY 10022, United States (US)

Job Type: Full Time

Position Type: Regular

Job Function: Marketing

Remote Eligible: Hybrid Schedule

Company Overview

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

The Opportunity

MARKETING

Our Marketing organization includes a strategic team of big thinkers and creatives who truly work interdependently. Whether supporting our digital initiatives, planning our loyalty program, developing multi-pronged marketing strategies, writing copy, building exciting in-store experiences, or designing national advertising, we are constantly finding ways to underscore our promise to partner with our clients to make the beauty world feel like it’s theirs—and our place as the industry leader. The pace is fast, the learning is constant…but as part of a team this driven, the possibilities are endless.

Your Role At Sephora

As the External Communications Manager you will support the development and execution of our earned communications strategies for our consumer facing initiatives, including but not limited to our campaigns, category & product initiatives (i.e., Clean, Wellness, Hair, Holiday), experiential events, client services and Sephora Collection. Additionally, the External Communications manager will oversee the Sephora Beauty Directors, including annual and personal programming development which includes cross functional collaboration with Social Marketing and 3rd party brands. Reporting to the Vice President of Public Relations, the programming management and strategy this role provides ladders into the company goals of driving business and consumer awareness, elevating brand reputation and sales, ultimately keeping Sephora competitive and beloved by all. In addition, you will:

• Support the VP of Public Relations in strategy, planning and execution of Comms tactics supporting the key messaging objectives to maximize earned media coverage and grow retailer sentiment.
• Plan and manage the overall engagements for brand spokespeople including but not limited to executives and Beauty Directors.
• In partnership with the VP, help lead day-to-day management of the US public relations agencies, providing direction and overseeing execution of press outreach and activities for company and brand initiatives.
• Liaise with cross functional teams in Marketing, Social, Retailer Ops consistently to evaluate, plan and coordinate upcoming program focuses, outputs and relevant updates.
• Help coordinate and execute relevant cross functional, monthly, and quarterly reporting.
• In partnership with the supporting agency, lead consumer engagement tactics and strategies for Consumer Comms as it relates to critical audience growth (i.e., BIPOC, Gen Z and Alpha consumers).
• Lead contact for LVMH Media, including managing LVMH extranet, VOICES and DMR reporting.
• Maintain composure, problem solve, and partner with both internal and external groups to ensure the retailer and brand is represented according to our values in all situations.
• Oversee the management of the Public Relations budget, calendar, and marketing task list with ease.
  

What we are looking for and believe you need as a candidate:

• 6+ years public relations experience, in-house or agency
• Experience preferred in multiple communications realms, including but not limited to beauty, consumer goods, corporate social responsibility, sustainability, and technology. B 2 C experience required.
• Experience in all realms of media, including new media including but not limited to managing influencer strategies and relationships
• Expertise in advising senior leadership through various corporate, customer service and social media issues
• Excellent communication skills (written, oral, and interpersonal), with a keen understanding of press relations and how to balance messaging and company priorities as a spokesperson
• Strong presentation capabilities, can communicate upward and laterally, informing partners well and with ease
• Strong critical thinking capabilities and ability to partner with other groups
• Effective organizational and time management skills, can juggle many projects at once
• Independent thinker, values the capabilities and work quality of a team, has a strong understanding of internal and external clients and needs/priorities
• Self-starter, action-oriented, resourceful, can take a project or program from start to completion
• Charisma, thinks on the fly, can balance personality and professional perspective with business objectives and priorities
• Thrives in an environment with a large amount of public exposure and a diverse range of personalities and opinions
• Enjoys being a team leader, with emphasis on development and career pathing for direct reports, including being able to have critical conversations
• University degree
  

We’re Excited About You If You Have

• Understanding of retail cosmetics and passion for beauty and client experience
• Elevated computer and social media skills. Proficient in Microsoft Office suite (Excel, PowerPoint, Word); Experience with Adobe InDesign, Photoshop and Dreamweaver
• Flexibility and ability to take and incorporate feedback from a variety of stakeholders
• Ability to work independently as well as with a team
• Fluent speaker and writer in English, Spanish and French
  

Some Considerations That Are Required For The Role

• Full time employment, exempt position
• Able to travel independently, with a flexible schedule that can include weekends, as required
• Effective management of travel, schedule, and expenses
• Flexible with extended hours during events
• Work in a fragrance-filled environment
• Lift and move 50 pounds
  

The annual base salary range for this position is $112,000.00 - $125,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.

While at Sephora, you’ll enjoy…

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.
  

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.