Associate Manager, Public Relations

About Liquid I.V.

Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster.

Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe.

One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 36 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2022 alone we donated over 15 million servings to individuals and organizations making an impact globally, nationally, and locally. As we move into 2023 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.

We're excited to expand our team with an Associate Public Relations Manager. Come join us!

About the role:

Liquid I.V. is looking for a meticulous, detail-obsessed, and incredibly thorough candidate to join the Public Relations division of the Marketing Department. Reporting to Liquid I.V.’s Senior Public Relations Manager, this person will play a key role within the Public Relations team to coordinate and align communications activities withing multiple PR arms at Liquid I.V. and other company department initiatives.

Being result-driven and “hands on” is critical to the candidate’s success. This position requires strong written and verbal communication skills, attention to detail and creative thinking.

The Associate Manager of Public Relations has a brain for quick problem solving, a penchant for details, and a passion for storytelling.

Functions and duties of this role include, but not limited to:

• Work closely with Liquid I.V.’s public relations agency on record for day-to-day communications, asset distribution, scheduling of calls and/or meetings across departments, sample management, prepping of assets for interviews and any other associated needs.
• Work with Sr. PR Manager to create and implement strategies, press releases and curated pitching for new product launches and major initiatives as well as strategic press plans for each region.
• Administrative duties include tracking timelines, asset development, filing all received and developed assets, and keeping detailed records of calls and meetings.
• Maintain relationships with editors, publicists, agents, etc. for potential awareness opportunities both paid and unpaid
• Excellent follow-through and timely communication skills to accomplish tasks.
• Ability to work well with a team and independently
• Support in all aspects of organization and execution from a PR standpoint for activations and/or events: invitee list approval, interview requests, shot lists, run of show, etc.
• Meet regularly with cross-functional teams (Impact, Sustainability, Social Media, Influencer, Partnerships) to have a full understanding of new product launches, timelines, and departmental initiatives so that PR amplification strategy can be seamless and meaningful.
• Meet often with Unilever teams to understand the most effective ways to support upcoming initiatives or spot opportunities for potential partnerships across the Health & Wellbeing Collective or Unilever as a whole.
• Have thorough knowledge of brand PR but be open and willing to learn and support on crisis, corporate, internal, and VIP relations.
• Be available to travel as needed for activations, events, and speaking engagements involving other Liquid I.V. team members.

Qualifications:

• Bachelor’s degree (or equivalent) required, with a minimum of 3-4 years of brand public relations experience at an agency.
• A background in fashion or beauty editorial PR and/or knowledge of Influencer relations, VIP seeding and events.
• Highly organized and time efficient, able to prioritize workflow and multitask across multiple projects at once.
• A strong interest and understanding of brand PR, Influencer, VIP
• Exceptional communications and people skills.
• Excellent attention to detail.
• Must be energetic, self-motivated, trustworthy, a team player, flexible and professional.
• Computer literate in Microsoft Office.
• Knowledge of social media platforms.
• A resourceful problem solver who works well under pressure and in a fast-paced hypergrowth start-up environment.

What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly phone and gym reimbursement.
• Opportunities to participate in our Giveback Mission to help Change The World.
• Copious amount of Liquid I.V. product to keep you Fueled for Life’s Adventures!

Work Environment:

• Office environment with flexibility for industry events.

The expected base salary range for this position is $80,000 to $95,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.

Candidates must be authorized to work in the United States without sponsorship.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.