Content Marketing Manager

We are the Commercial Intelligence industry leader and the first to do it! We help brands use data to drive business growth, and we do this using a combination of technology and expert guidance that helps companies make the best possible decisions. Our Commercial Decision Platform GPS-Enterprise is the machine that turns data into actionable insights and our ROI Genome is our proprietary intelligence layer comprised of 20+ years of Analysis, Insights, and Learning. We measure the impact of Product, Sales, Operations, Customer Data and outside factors such as competitors, economic changes, seasonality, consumer mobility, and more to deliver impact. Our customers drive business growth by leveraging our technology and expert analyst!

We’re growing fast, with global operations across our full-service offices in New York City, Miami, Denver, Charlottesville, Dallas, Dublin, London, Paris, Hamburg, Munich, Sydney, Melbourne, Singapore, and Shanghai.

We are seeking a Content Marketing Manager who will play a key role across our Global Marketing team. Your communication and project management skills will help develop our top and middle-of-funnel content strategy.

As a content marketer, you know how important storytelling is to create compelling content that engages audiences. In this role, you’ll produce content that engages prospects and customers and drives business results through increased conversion rates, leads, asset downloads, etc.

What We Value In You

• You’ve got positive energy and you’re passionate about working with data. You’re optimistic about the future of using data to make informed business decisions.
• You’re never tired of learning and are always looking for ways to grow personally and professionally
• You thrive in collaborative work environments . You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other.
• You can pivot on the fly. Analytics is constantly changing, and we need to keep adapting and evolving that change too. What you worked on last month may not be what you work on today, and that excites you.
• You have a “can do” attitude. Our teams create high-quality work on quick timelines.
• Do you enjoy owning a problem and see it as an opportunity to innovate and challenge the status quo? We’re all about harnessing innovation and are constantly looking for ways to improve.
• You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
  

What You’ll Be Doing

• Build a cross-platform digital content strategy that owns and optimizes our blog, social, influencer community, campaigns, and critical channels for time-specific and evergreen content.
• Manage a team of freelance writers and work in partnership with our Product Marketing, Marketing Insights, and Corporate Communications teams, assigning and editing work and ensuring content is well-researched, maintains the brand style and voice, and all deadlines are met according to publication schedules.
• Deeply understand the marketing persona and secondary audiences in the buying group and write and edit content to successfully engage those personas.
• Partner with and advise the growth, campaigns, and product marketing teams on new/better/different content strategies and tactics that maximize awareness, engagement, and pipeline.
• Manage the quarterly editorial calendar and content plan, which provides visibility and content governance.
  

What We Look For In You

• 4- years’ experience in a similar role, showing increasing levels of responsibility and complexity of assignments.
• Strong grasp of content marketing strategy and how different types of content are used to engage and nurture leads along the funnel.
• The curiosity to proactively ask questions and look for new and compelling story angles and topic ideas.
• Excellent written skills: comfortable writing and editing both long and short form copy.
• Good time management skills and the ability to work on multiple projects in parallel.
• Demonstrate good organization and communication skills, teamwork, resourcefulness, accountability, and outstanding attention to detail.
• Knowledge of keyword placement and SEO best practices.
• Ability to work independently and as part of a team.
• BS/BA Required
  

Our Company Values And Culture

Our differentiator is – Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.

People: We value our people, clients, and partners

Passion: We love what we do

Growth: Unlimited growth means unlimited potential

AP is a client-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.

As a woman-owned and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here

Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.