Vice President of Marketing & Communication

WHY YOU SHOULD APPLY

Purpose. You’ll be doing rewarding work that supports and empowers girls.

Community. Be a part of an amazing team (staff and supporters!) who are passionate about our mission.

Work you’ll love. A creative and collaborative environment where we value your unique skills and insights.

Our impact is growing. VOW for Girls believes that celebrations of love can change the world, and you can be part of the growing team making that happen.

Totally remote — work from anywhere in the United States.

Who We Are

VOW for Girls believes that celebrations of love – weddings, anniversaries, birthdays, and more – can be a catalyst for supporting girls whose futures, educations, and choices are at risk. This year alone, more than 12 million girls are at risk of child marriage, threatening their ability to own their futures. We invite individuals, couples, event professionals, brand leaders, and others to invest in the power, voice, and choice of girls everywhere. In doing so, we’re bringing much-needed funding and resources to effective yet underfunded community programs around the world that are in need of investment to engage young girls, helping them to stay in school, avoid child marriage, and have opportunities to thrive. VOW for Girls was founded in late 2018 by global human rights activist Mabel van Oranje and Ford Foundation President Darren Walker.

Job Description

We’re looking for a passionate communications and marketing leader to create and execute on a strategy that will help us continue to grow our audience, reach, and brand awareness, and in turn drive fundraising results.

Over the past four years, we’ve established a strong communications foundation related to brand, voice, impact communications, press, influencer outreach, and more. In this role, you’ll report directly to our CEO and take responsibility for building on this strong foundation, balancing both the strategy and execution of the communications needs of a growing organization. You’ll help build our brand with us and in turn, help us safeguard the futures of millions of girls.

What You'll Do:

• Strategy, Vision & Leadership:
• Develop and execute an integrated strategic communications plan to advance VOW for Girls’ mission, revenue goals, and brand identity. Broaden awareness of VOW’s work and increase the organization’s visibility with priority audiences.
• Design the organization’s communications framework and calendar, including platform campaigns and messaging pillars around which we can rally the VOW for Girls community, with the goal of doubling our revenue in the next two years.
• Create a marketing/public relations strategy that creates meaningful relationships with targeted external audiences, including the media and key opinion leaders.
• Design and implement VOW’s digital content strategy, demonstrating the organization’s impact and inspiring others to join our work.
• Steward the VOW for Girls brand, overseeing its evolution, positioning and messaging. Set and maintain brand and messaging guidelines for others to follow.
• Serve as a communications thought partner to VOW’s leadership and board members, elevating the organization’s work through their thought partnership and visibility
• Communications Operations:
• Serve as the lead writer and editor for VOW communications and products. Collaborate with team members on the creation of compelling digital and print products to reach a variety of audiences. Take ideas from concept to execution, overseeing the development of campaign strategy, materials, and messages, and balancing feedback from various stakeholders. This includes the creation of an email strategy to reach and engage VOW supporters and increase their financial support.
• Oversee development of all VOW marketing and communications materials, working closely with external design partners and others to create, update, and circulate materials to internal stakeholders and VOW partners.
• Manage external agency partners for VOW’s public relations, thought leadership, and influencer/celebrity engagement efforts. Identify opportunities to place VOW’s work in media outlets that reach consumers, brands, and for key opinion leaders to speak about VOW in an authentic way.
• Serve as a spokesperson for the organization when needed, including speaking at events that help promote the organization
• Oversee and steward the growth of VOW’s content library, leading the production of photos, graphics, videos, and written collateral that bring our story to life. Identify and manage partners who create visual and written assets to bring the work of VOW for Girls to life, including photographers, videographers and other storytellers
• Oversee the day-to-day activities of the communications department, including budgeting, planning and staff development
• Team Development/Management:
• Recruit and manage a communications team to support the development and execution of the communications and marketing strategy, including two full-time employees in 2023, agency partners, and freelancers.
• Promote a team culture of shared ownership and high performance that values continuous learning and a commitment to quality.
• Mentor and develop staff with a supportive and collaborative approach.
  
  

Role Qualifications:

• You have 10+ years of experience successfully managing aspects of a communications strategy and/or marketing program in a corporate, agency, or nonprofit environment
• You like to write, and you’re good at it. You know how to turn complex ideas into accessible information. You know how to move people with your words.
• You have your pulse on the ever-changing media landscape. You follow popular culture, have an eagerness to learn about the world of weddings, and want to find opportunities to
  

Over 56% of the world's emissions come from only 5 industries. We believe in a future where organizations are incentivized to reduce operational emissions, and fund high quality carbon offset projects that benefit our society. Our role is to lead the charge - creating the software tools that accelerate organizations on their Net-Zero journey with high fidelity information and creative decarbonization projects.

Iconic Air is a venture-backed, SaaS-based data analytics company focused on environmental performance for the largest emitting industries on the planet. This includes Oil and Gas, Utilities, Manufacturing, and Metals.

At Iconic Air, we are responsible for:

• Building the software infrastructure for the new carbon world
• Monitoring ESG performance for companies and industries
• Accelerating companies on their Net-Zero journey
• Connecting companies with quality offset projects
  

We’re looking for an experienced Sales Development Representative.

The Role

As an Iconic Air Sales Development Representative, you'll play a key role in generating new business opportunities for the company and be a part of building a world-class sales development organization at a category-defining tech company.

Interview Process

We value your time and want the recruiting process to be as smooth as possible, so we make it simple! Once you’ve submitted your application the following steps will occur:

• 15 min. intro call with someone from our team
• 30 min. follow up call with AE you'll be working with
• 30 min. culture and values interview with two Iconic Air teammates
• We check references and make you an offer
  

What You'll Do:

• Raise awareness and generate interest for Iconic Air through cold calling, emails, and social outreach to prospective customers
• Meet and exceed daily activity minimums including 50 emails
• Generate new leads using email prospecting tools, Outreach.io, LinkedIn Sales navigator, and other best of breed sales tools
• Understand and effectively communicate our offering and appeal to a variety of prospects
• Schedule quality meetings and work effectively with Account Executives
• Manage and maintain a pipeline of interested prospects
• Leverage CRM (Hubspot, Salesforce, etc) tools to prospect into specific markets and verticals
• Engage executives at targeted prospect accounts
• Work with executive team to develop outbound process and cadence
  
  

What We Are Looking For:

• History of achievement in personal and work goals
• Strong verbal and written communication skills
• The ability to write succinct, thoughtful, personalized emails along with a polished phone manner
• Desire to grow and excel in a sales position
• Strong desire to achieve goals and coach-ability
  
  

Bonus Points For:

• Experience selling a SaaS product to a technical audience, e.g., CTO, CEO, COO
• A proven record of success in previous SDR (BDR) roles
• Proficiency with Salesforce, HubSpot, and Outreach
  
  

How We'll Reward You:

• Great career development opportunities with the ability to have a company-wide impact, grow with the company as we scale, and help first-hand in reducing greenhouse gas emissions across the world
• Competitive salary and stock options
• Work with top-notch and caring people who are committed to altering the path of climate change
• Eligible for full health, dental, and vision insurance package options for employee and dependent
• Unlimited PTO
• Company-sponsored wellness and environmental days
• In-person team retreats and meetups