Social Media Specialist

The California State Lottery is looking to fill the role of a Social Media Specialist (Marketing Analyst II).

People are drawn to the California State Lottery because we:

• Generate supplemental funding for education. Each year the Lottery contributes approximately $1.8 billion. We have a worthy mission that we’re sure you’ll take pride in too.
• Are an energetic, creative, and talented team
• Value diversity and inclusion in the workplace
• Empower team members to bring their knowledge, expertise, and innovation
• Recognize individual and team contributions
• Support the importance of work-life balance
• Invest in the professional development of our team members
• Are dedicated to preserving our environment by lowering our carbon footprint

Job Description and Duties:

Under the general direction of the Chief, Engagement & Retention Marketing and Staff Services Manager-II of Digital Properties, with the lead of a Staff Services Manager I, the Social Media Specialist (Marketing Analyst II) is responsible for the planning, development, execution, and analysis of content on Lottery's designated social media platforms which include but are not limited to: Facebook, Instagram, Twitter, LinkedIn, Snapchat. This role is fast paced with a high volume of work. The expectation of this position is an established subject matter expert in all aspects of social media marketing (paid, organic, and influencer, etc) and ability to constantly learn new social media trends, paid social opportunities, and social media best practices. The position is critical to ensuring that the Lottery provides an exceptional experience at all stakeholder touch points that motivate consumers to play Lottery games, build understanding of our mission, increase engagement and loyalty with the Lottery brand, and drive sales in order to generate supplemental funding for public education.

Important Things to Note:

-This position requires completing a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, you will need to gain list eligibility.

-The Lottery is currently operating under an Emergency Telework Program while a permanent Telework Program is finalized. Depending on the start date for this position, this position may start as 100% remote; however, the location requirement may change and in-person presence at the Lottery’s headquarters in Sacramento may be required once the Permanent Telework Program is in place.

-A Statement of Qualifications (SOQ) is required with your application package. Be sure to read the job advertisement entirely and follow the application and SOQ instructions.

-A Resume is optional. It may be included, but is not required.

Desirable Qualifications:

• A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
• At least two years of experience performing marketing duties involving email marketing strategies, content management systems, and/or social media platforms.
• Working knowledge of audience segmentation, A/B testing, tracking and analysis of email performance, content development, graphic design and copy writing esthetics, and/or community management, customer service, and social engagement.
• Proficiency with enterprise-level CRM platforms and/or content management systems such as SiteCore and WordPress, in addition to basic Microsoft programs such as Word, Excel, and PowerPoint.
• Excellent interpersonal and communication skills; experience collaborating with a team to achieve group milestones.
• Ability to review and interpret data and analytical information and translate it into actionable business results and recommendations.
• Have a customer-centric marketing mind set, with keen graphic design and copy writing knowledge.
• Self-motivated, curious, and passionate about marketing.
• Bilingual skills are highly desirable, but not required.

If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team!

For more information about this opportunity, its benefits, and instructions on how to apply -- click the Apply button.