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Posted April 24, 2023
Grapevine

Growth Marketing Manager

Grapevine
United States Remote ⚠ [Archived] No Longer Accepting Applicants
Compensation: $75,000 to $95,000 Annually

About Us:

Since our launch in 2020, we have moved over $21+M in donations to more than 2,300 nonprofits across the country from 50,000 Giving Circle members. We’re the platform partner of Philanthropy Together, the global giving circle initiative backed by the Gates Foundation and many others including Charity Navigator, Giving Compass, Idealist, and more. If you’ve never heard of a Giving Circle before, check them out in the NYT, Fast Company, and Refinery29 or watch this recent TED Talk! We have top tier funders supporting our mission, including Notation Capital, PJC, Ulu Ventures, Alex Chung (founder of Giphy), and David Heath (founder of Bombas).

Who we are looking for:

We’re a team of good people doing great things. Our team culture is built on openness, intentionality, collaboration, and spirit. We are seeking a growth marketing manager experienced in scaling email outreach as a key acquisition tool and comfortable experimenting with a range of other channels and tools at a high velocity. This is a new role, and we’re excited for a goal-oriented impact-creator to lead this function with key experience and startup energy.

Responsibilities:

  • Develop and execute cold email marketing campaigns that support our company's growth goals and objectives, including user acquisition, engagement, and retention
  • Own end-to-end execution of cold email marketing campaigns, including planning, scheduling, testing, optimizing, and analyzing campaigns for maximum performance and deliverability improvement.
  • Monitor and analyze email campaign performance using analytics tools and provide insights to optimize campaigns.
  • Collaborate with cross-functional teams to ensure consistency of messaging and campaign execution across all marketing channels.
  • Develop and implement segmentation strategies to deliver targeted messaging to specific user groups.
  • Build and manage email marketing automation workflows to increase engagement and drive conversions, including new user onboarding emails, automated emails for inbound leads, and email campaigns to convert warm leads.
  • Build and track marketing budget and tooling/resource needs.
  • Lead content creation and social media strategy.
  • Ideate and create new giving circles, landing pages, and ads.
  • Experiment with new acquisition channels, tools, and tactics, prioritizing different experiment ideas to run and track outcomes against goals.
  • Work with the community team to provide marketing support for the community members and to drive community-led growth
  • Work with the product team to help identify and lead product led growth experiments
  • Manage lead identification and marketing support team members.

Qualities of a successful candidate:

  • 3+ years of experience in email marketing, preferably in a fast-paced startup environment.
  • Demonstrated success in scaling cold email marketing campaigns for early-stage startups, focusing on deliverability and conversions.
  • Experience in lead identification and qualification.
  • Excellent written and verbal communication skills, with experience writing compelling email copy.
  • In-depth understanding of email marketing best practices, segmentation, A/B testing, and analytics.
  • Proficiency with email marketing automation tools such as Apollo, Sendgrid, Reply.io, HubSpot, and Customer.io.
  • Proficiency with lead generation tools such as Evaboots, Zerobounce, Sales Navigator, etc.
  • Strong analytical skills with experience using analytics tools such as Google Analytics, or Amplitude.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Strong team management skills
  • Ability to work independently and collaboratively in a team environment.
  • Competitive and goal-oriented

Extra Credit:

  • Experience in philanthropy (as nonprofit professional or at a company serving nonprofits or donors)
  • Enthusiasm for disrupting the status quo to make the world better!

What’s in it for you?

  • In addition to a terrific team of people and supportive structure, we offer exciting growth opportunities and the ability to make a positive difference in the world.
  • As a member of the founding marketing team, you’ll be working directly with our CEO and leadership team to make an impact at a fast-growing early stage startup.

The target salary range for this position is between $75,000 and $95,000. This is part of a competitive total rewards package that includes incentive, equity, benefits, and a remote working environment with occasional in-person team work sessions and gatherings. Individual pay may vary from the target range and is determined by a number of factors including experience, location, and other relevant business considerations.