Marketing Manager, Online Publishing

Responsibilities

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us

At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

About The Team

The Online Publishing team aims to empower authors and bring great books to a worldwide audience. We use not only our data strength but also our promotional advantages to help writers find their target readers and make their books viral both online and offline.

Job Responsibilities Include, But Are Not Limited To

• Create and execute marketing campaigns for fiction and non-fiction, in collaboration with editors, corporate PR, and XFNs.
• Manage marketing budgets for titles and utilize data to measure marketing performance.
• Work with external marketing agencies, influencers, and other brands to launch marketing campaigns.
• Develop the social media strategy for our brand and authors, including audience development, content creation, and creator collaborations.

Qualifications

• 3+ years professional experience in digital marketing. Preferably in publishing industry.
• Possess a keen understanding of book digital marketing, specifically fiction.
• Familiarity with online marketing platforms and influencer marketing.
• Strong interpersonal and cross-cultural communication skills, able to work under pressure and to meet deadlines.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

Job Information:

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $106000 - $198000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

We Offer The Following Benefits To Eligible Employees

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life.

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.