Senior Director, Organic Growth and Content

Do you want to build the next content powerhouse?

Then Jobber might be for you! We’re looking for a Senior Director, Organic Growth and Content to join our Marketing department.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Our employees likewise love the Jobber culture with 93% of employees recommending Jobber and 100% approving of our CEO (according to Glassdoor). Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists.

The opportunity:

Every year, more customers are seeing us as a trusted resource in knowing how to run their business. Their experience may start with Jobber by seeing our name in a web search, searching Jobber Academy for expert advice or best practices, or watching one of our YouTube videos designed to help them in their day-to-day. We’ve established a solid brand in the home services industry, but know there’s a massive opportunity in this category to create awareness - which is where the Senior Director, Organic Growth and Content comes in.

Reporting to our Senior Vice President, Marketing, this Senior Director will drive our content-centered strategy to grow category and brand awareness, and accelerate our organic customer acquisition to mirror the success we’ve seen in our paid acquisition channels.

This individual will own everything organic growth - from strategy development to execution, to the development and resourcing of a scalable content-creation engine and processes. You’ll have the opportunity to drive the investment on this side - in both people and budget - that will have all home service businesses thinking ‘Jobber’.

In this role, the Senior Director, Organic Growth and Content will:

• Lead everything laddering up into organic growth and brand, including content marketing, SEO and website. Depending on the candidate's experience, you will either manage or closely partner with the Influencer Marketing, Social Media, PR, Event Marketing and Creative teams.
• Drive accelerated customer and revenue growth through organic channels. We want someone to take the foundation we’ve established and construct the strategy that will scale us to the next level, by increasing the home service category and Jobber brand awareness.
• Craft and execute the content development and distribution strategy. You’ll partner with cross-functional teams, from Marketing to Sales and Business Operations, to use content to attract customers, drive engagement and increase conversion rates.
• You’ll manage performance throughout the customer funnel from initial impression to engagement to trial.
• Manage production of content with internal and external resources. Ensure all content is optimized for its intended channel – particularly for organic search discovery.
• Have the opportunity to lead up to a 30+ person team - and growing!

What you’ll need to be successful:

• Deep experience managing the breadth of non-paid marketing activities covered by this position - with experience operating at a similar level.
• Proven experience creating and executing a content marketing strategy at scale at a company where content marketing drove the majority of their traffic and customer acquisition.
• Demonstrated experience driving revenue growth cost-effectively with an ability to tie activity to quantifiable results.
• Experience building and managing teams including second-line managers. Coaching and mentoring experience.
• An ability to think both strategically and operationally.
• Experience marketing to consumers or small businesses - and a desire to do it again.

What you can expect from Jobber:

Having been named as a Top 10 Great Place to Work in Canada, we walk the talk. Here are just some of the great things you can expect from us:

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, RRSP matching, and stock options.
• A dedicated Coaching and Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential.
• Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family.
• A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet.
• To work with a group of people who are humble, supportive, and give a sh*t about our customers.

We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

A bit more about us:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!