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Posted April 26, 2023
Omnicom Health Group

VP, Director, Paid Social

Omnicom Health Group
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $172,000 to $186,500 Annually

Omnicom Health Group is the largest healthcare marketing and communications network in the world—partnering with clients to achieve meaningful change through better, more innovative communications. With more than 5,000 dedicated healthcare communications specialists from every corner of science, medicine, marketing, and communications, we recognize that it takes the best of talent to deliver the best of health.

When you join Omnicom Health Group, you have access to opportunities across the most networked network. What does this mean for you? Your journey may start with one Omnicom Health Group company then pivot to another, followed by a move to another where you take your career in a whole new direction building your skills and experience each step on your journey. We’re eager for you to carve a path that works for you – and we’ll help you make it happen.

Title: VP Director, Biddable Media (Social)

Location: New York, NY

Department/Discipline: Media

Responsibilities:

Strategic Development & Insight

  • Formulation of Strategic Vision across portfolio partnerships, ensuring that recommendations and decisions are consistent and deliver results
  • Assist in building up new capabilities in the paid social space, surrounding our client’s entrance into new platforms and paid marketing efforts in the influencer/creator space
  • Work directly with vendors in the social space to advance and optimize all aspects of the managed campaigns in the space
  • Provide actionable insights to our clients and investigate & identify new opportunities within their current business
  • Communicate & showcase the influence paid social has on other tactics in a marketing mix and vice versa
  • Drive education with internal teams and clients around innovative strategies, best practices, and new executions
  • Engage in new business opportunities and pitches
  • Establish key measures for success and provide data and optimization insights to planning teams and or client deliverables

Team Leadership & Management

  • Direct & coach talented team members and demonstrate how to think more strategically in our paid social efforts
  • Develop, reinforce, and provide oversight of critical team processes needed for various aspects of campaign management (QA Checklists, Pacing Docs, Budget Tracking, etc.)
  • Team evaluation and quarterly performance appraisals for each direct report
  • Project management across big-ticket paid social items/milestones for each brand in portfolio/business unit
  • Stewardship and oversight on all paid social efforts, working closely with our planning team to ensure paid social subject matter expertise is being proactively communicated to our clients
  • Active role in future recruiting efforts, including interviewing, hiring, and training

Experience:

  • 8 – 10 years of paid social campaign experience
  • Must have extensive platform experience with Meta, LinkedIn, and Twitter
  • Strong candidates will also have past experience with other platforms such as Snap, TikTok, Reddit, etc.
  • At least 2 years’ experience in the Healthcare/Pharma Industry
  • Must have experience across a variety of paid social targeting types, inclusive of custom audiences
  • Detail oriented, have exceptional organizational skills and multi-tasking capabilities
  • Excellent verbal and written skills and is comfortable presenting to audiences both in-person and remote
  • Collaborative and forward-thinking
  • Positive energy and a team player who can carry values

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

  • $172,000 - $186,500

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.