Integrated Marketing Manager
At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.
Job Description Summary:
Integrated Marketing Manager for the US Consumer business at PayPal
Job Description:
At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.
Job Description Summary:
The US Consumer Integrated Marketing Manager will help to drive the end-to-end US consumer marketing plan for PayPal.
In partnership with the Director of Consumer Integrated Marketing, you will be responsible for bringing together the insights, strategy and the plan for all US campaigns, leveraging the full marketing funnel and channels (owned, earned, paid) to tell the story of PayPal’s core value proposition, driving awareness, comprehension, and intent that inspires prospective and existing customers to choose and use PayPal every day.
In partnership with the US consumer marketing team and cross-functional partners in media, lifecycle marketing, brand strategy, market research and more, you’ll bring key consumer activations and programs to life throughout the year to drive brand love, ensuring connectivity, consistency, quality, and impact for our highest priority business initiatives. You see the big picture and how it all fits together, and know how to work with your cross-functional partners to get it done in concert.
What you’ll work on:
- Execute game changing marketing plans for the US market, clearly mapped to our consumer marketing objectives, target audiences, key messages, timelines, and channel strategies that will establish our competitive, differentiated position in market and lift business and marketing KPIs.
- Track key consumer insights and trends to inform marketing initiatives across the funnel and lifecycle, communicating them out to help drive connected teams to success
- Bring new ideas to the table across creative, media, channels and formats that can best tell our consumer value proposition story (e.g., sponsorships, podcast series development, sponsored content, influencer partnerships, events, display, social, search, etc.).
- Track, report, and optimize on campaign, brand, product and consumer engagement KPIs to deliver marketing impact in connection to business strategy
- Partner with our internal creative teams, agencies, and comms teams to ensure coordination and alignment across owned, earned and paid channels to deliver on goals
Experience & Qualifications:
- 5+ years’ consumer marketing experience
- Customer Champion with demonstrated track record in designing marketing solutions with customer at the center
- Track record in working empathetically across multiple cultures, geographies and teams
- Experience running complex set of initiatives concurrently across planning, analytics, creative development, and stakeholder management
- Growth mindset with demonstrated capabilities in developing insight led test and learn approach across end to end funnel for customer and business impact
- Brand transformation track record in the creation, transformation of a beloved global/regional brand
Additional Job Description:
Subsidiary:
PayPal
Travel Percent:
0
-
PayPal is committed to fair and equitable compensation practices.
Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
The U.S. national annual pay range for this role is
$64000 to $156750
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com
Who We Are:
Click Here to learn more about our culture and community.
PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.
