Product Marketing Manager II

Overview:
If you're driven to get results and would like to collaborate within a growing and fast-paced digital marketing team, then GM Financial may be the right place for you. The Product Marketing Manager II will lead and implement marketing strategies to drive awareness, engagement and affinity with B2C/B2B customers. This team member will help develop and drive go-to-market strategies for a variety of initiatives that support business goals. You will to define and develop a roadmap of campaign features driven by research and analytics. You will assist in identifying customer needs, wants and expectations, to inform personalized experiences that exceed customer expectations and meet business objectives. You're a collaborator who builds strong partnerships across the GM Enterprise to deliver consistent business value to GM, GM adjacencies, the brands, and GMF. You will work closely with key business stakeholders, developers, UX designers, marketers, analytics teams and operations leaders. You will be knowledgeable about GM Financial' s key digital channels and will be recognized as a fierce advocate for putting the customer at the center of everything we do.Responsibilities:JOB DUTIES

• Execute high profile marketing initiatives that align with the business needs and create an exceptional customer experience
• Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives
• Manage customer communications for every touchpoint along the journey, ensuring that communications align with marketing plans and our business goals
• Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints
• Establish and nurture relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B marketing strategies through stewardship, influence, motivation and change leadership
• Influence high-level prioritization of marketing initiatives, aligning experiences across channels and touchpoints to ensure the best business results
• Participate in the planning for the future direction of B2C/B2B channels and features by combining customer needs and insights with quantifiable business cases to establish program roadmaps and strategies that are built on consensus and buy-in from senior leadership
• Measure, assess and report on the effectiveness of campaigns and the various tactics and collateral assets
• Understand and evangelize the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences
• Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives
• Manage customer communications for every touchpoint along the journey, ensuring that communications align with marketing plans and our business goals
• Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints
• Establish and nurture relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B marketing strategies through stewardship, influence, motivation and change leadership
• Influence high-level prioritization of marketing initiatives, aligning experiences across channels and touchpoints to ensure the best business results
• Participate in the planning for the future direction of B2C/B2B channels and features by combining customer needs and insights with quantifiable business cases to establish program roadmaps and strategies that are built on consensus and buy-in from senior leadership
• Perform other duties as assigned
• Conform with all company policies and procedures

Qualifications:Skills

• Excellent prioritization, time management, organization, and follow-up skills; with the ability to manage multiple projects simultaneously
• Self-driven leader who can take initiative and carry projects from start to finish
• Ability to dive into performance measurements with teams to help optimize and find key insights into performance
• Ability to synthesize analytic results into relevant and strategic recommendations
• Ability to understand and explain complex issues and clearly identify and communicate the situation at a high level
• Excellent oral/written communication skills
• Ability to create and manage a roadmap of campaign features and enhancements
• Excellent prioritization, time management, organization, and follow-up skills; with the ability to manage multiple projects simultaneously

Education

• Bachelor’s Degree in related field or equivalent work experience required

Experience

• 3-5 years As a product marketer, marketing or similar role required

Salary: The base salary range for this role is: USD $59,700.00 to $110,500.00. At GM Financial, we strive for transparency in all aspects of our business, including pay equity. This is the GM Financial pay range for this role and job level. The exact salary and compensation will vary based on factors like knowledge, skills, experience, and education. This role is eligible to participate in a performance-based incentive plan. Full time employees are eligible to participate in health benefits on day one of employment.Report job