Associate Manager, Performance Marketing and Paid Media, Social

Associate Manager, Performance Marketing and Paid Media, Social-2307006401W

Description

Kenvue, part of the Johnson & Johnson Family of Companies (Kenvue),
is currently recruiting for:

Associate Manager, Performance Marketing and Paid Media, Social

This position reports to the Manager, Performance Marketing & Paid Media, and will be based in Los Angeles, CA, Skillman, NJ, or New York, NY. Remote work options may be considered on a case-by-case basis and if approved by the Company.

Who we are

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

Join us in shaping our future-and yours.

Watch us here:

What will you do

The Associate Manager, Performance Marketing and Paid Media, Social, is a high-impact role within the internal digital marketing execution team for J&J Consumer Health brands in the U.S . The role is responsible for supporting the development and execution of Paid Social media plans to drive acquisition and salience of the Neutrogena brand.
Key Responsibilities:

• Develop high-performing Paid Social plans for NEUTROGENA® and AVEENO® by partnering with a roster of world-class agencies. The role will be responsible for briefing, reviewing, and sign off on media plans for owned channels from conception to launch.

• Execute team-set strategy with media agency, and suggest improvements/iterations for existing and new campaigns, audience strategies, creative development, and test and learn agendas.

• Refine and iterate on the established best practices around paid social marketing internally; including campaign management, optimization, reporting, cross-functional collaboration, and vendor/partner management and billing.

• Improving ad creative by sharing performance learnings, recommending optimizations, staying up to date on platform best practices and trends, and finding the balance between creating innovation and maintaining brand guidelines.

• Partner with creative agencies in developing creative that lives into performance best practice and best-in-class strategy for each of the core media buying platforms.

• Act as a representative of the Acquisition team to Brand Managers and cross-functional partners, by managing correspondence related to creative and campaign tactics.

• Partner with Influencer agencies to plan, source, and integrate influencers into the execution of social media campaigns.

• Lead analysis of social asset performance, provide insights and creative recommendations to broader teams.

• Collaborate with Engagement team to driver synergies in brand equity, build consumer journey maps, and optimize the landing page experience.

• Be an expert in ad buying features and functions within Facebook/Instagram, TikTok, Pinterest, and Snapchat.

Qualifications

What we are looking for

Required Qualifications:

• A minimum of a 4-year University/Bachelor’s degree or equivalent

• A minimum of 2 years of marketing experience in Paid Social media buying for a consumer brand

• Must have a data-driven and creative mindset, approach media with data-first accountability and innovative paths to digital customer acquisition.

• Driven by passion and enthusiasm for Paid Social marketing and media trends

• Analytical and quantitative capability to determine program effectiveness, ROI, etc. with a digital marketing best practice, ability to identify where creative and performance marketing meet to produce optimal results.

• Experience navigating the backend of Facebook (Meta) Ads Manager, including the ability to pull data, review analytics, and glean insights.

• Understanding of the marketing funnel, and how Paid Social can be used at various points in the consumer journey.

• Experience with performance marketing, along with tactics for optimization and growth.

• Familiarity with Facebook/Instagram, TikTok, Pinterest, and Snapchat ad placements/features.

• Knowledge of KPIs most relevant to Paid social and how to optimize the campaign growth metrics

• Self-starter with interpersonal, leadership, and team building skills to form relationships and work collaboratively with multiple cross-functional teams, suppliers, and agencies.

• Effective time management skills; ability to prioritize, delegate and deliver on-time.

• Able to be a great teammate and individual contributor, and willing/eager to work in a hands-on capacity with creative people.

• Exceptional writing, communication, presentation, and influence skills, with the ability to clearly articulate and present strategies, recommendations and results to team members and management.

Desired Qualifications:

• Prior experience navigating the backend of more than one Ads Manager platform

• Additional background and expertise in other media platforms (Search, Display, Reach)

• Prior experience with Test and Learns, developing methodology, and creating learning agendas

• Previous experience in beauty, skincare, or self-care

This position requires approximately 10% domestic travel.

The anticipated base pay range for this position is $88,000 to $142,600.

What’s in it for you

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
• Learning & Development Opportunities
• Employee Resource Groups

At Johnson & Johnson, we’re on a mission to change the trajectory of health for humanity. That starts by creating the world’s healthiest workforce. Through cutting-edge programs and policies, we empower the physical, mental, emotional and financial health of our employees and the ones they love. As such, candidates offered employment must show proof of COVID-19 vaccination or secure an approved accommodation prior to the commencement of employment to support the well-being of our employees, their families and the communities in which we live and work.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location NA-US-California-Los AngelesOther Locations NA-US-New York-New York, NA-United States, NA-US-New Jersey-SkillmanOrganization JNTL Consumer Health LLC