Manager of Social and Digital Strategy

About Mastery:

We believe educational inequity is the most pressing social problem facing our country and the civil rights issue of our day. Mastery exists to help solve this problem. Our ultimate goal is to create a model urban school district that serves all students with excellence. We are organized around one driving mission: All students learn the academic and personal skills they need to be truly prepared for postsecondary success and able to pursue their dreams. To fulfill this mission, we attend to the whole child – academically and emotionally – matching high expectations for students with high levels of support.

Mastery Charter Schools is a nonprofit network of more than 24 schools serving over 14,500 students in Philadelphia and Camden. We are the largest turnaround school operator in the nation and have been lauded by President Obama and the US Department of Education for our ability to dramatically boost academic achievement in historically low-performing schools.

We know neighborhood schools matter, all students deserve access to a great education, and the people in our buildings can grow and develop sustainably to make the biggest impact possible in this work.

Mastery's Equity Vision:

We believe that diversity, equity, and inclusion are essential to achieving our mission.

We strive to be an anti-racist school district that eliminates the inequities in academic achievement that limit our students’ choices; that cultivates classrooms where every student is affirmed, supported, and held to high expectations; and that nurtures a diverse organization where students, staff, and families are valued, respected, and included.

Position Summary:

The Manager of Social and Digital Strategy is responsible for bringing Mastery’s mission to life by elevating the leadership of the Mastery Charter Schools network and telling the stories of Mastery schools, students, families, teachers, leaders, and staff through effective social and digital platforms, including the Mastery website. The Manager will lead execution of the social media strategy, inclusive of owned, paid and earned tactics to drive online visibility and establish a strong brand identity. Working with the Senior Director of Communications, establish and implement guidelines on the best ways to leverage and evolve our social media channels, depending on the content and audience, with the goal of having an integrated approach across all social media channels.

Duties and Responsibilities:

• Elevate Mastery’s brand and thought leadership through effective social and digital strategies:
• Collaborate with internal clients (Leadership, Student Enrollment, Talent Recruitment, Mission Advocacy) to develop and hone key messages and intended outcomes for social and digital
• Manage all social media platforms, posting content and monitoring comments and engagements as needed
• Manage Mastery website, ensuring alignment across Communications and the Network
• Lead social content ideation, working across Communications and the Network
• Help ensure all social content is strategic and implements social best practices.
• Lead creation of and help execute influencer engagement strategies.
• Proactively propose strategic social media content ideas or improvements.
• Establish and adhere to strict guidelines for use of Mastery brand via social
• Lead creation of monthly or campaign-focused metrics reports, ensuring future content takes learnings into consideration.

Qualifications:

• Alignment with and passion for Mastery’s values and mission with an expertise in communicating to support racial and educational justice
• Relevant experience in producing engaging and creative social media content, planning, strategy, and collaboration.
• In-depth understanding of all digital competencies, including analytics, content creation, community management, influencer engagement, and how earned/owned/paid media work together.
• Demonstrated ability to generate creative, well-designed web, mobile, or social media content
• Excellent communication skills, both oral and written
• Sense of initiative and able to work under tight deadlines with minimal supervision.
• Strong organizational and administrative skills and attention to detail; organized, and a quick learner.
• Deadline-driven and comfortable working in a high-volume request environment.
• Commitment to excellence and high standards.
• Experience with video a plus

Education and Experience:

• BS/BA in Communications, Public Relations, or other related field required
• Minimum five (5) years progressively responsible experience managing social media and websites

Physical/Environmental:

• Ability to physically perform the essential duties of the role – either on-site or remotely, as required, and to work in the environmental conditions required, such as: traveling to network campuses; maneuvering in office spaces (including standing, walking, sitting for long periods of time, speaking loudly and clearly, seeing and hearing things both near and far away); stooping, kneeling, reaching file cabinets/shelves; fine finger and hand manipulation in use of computer, chalkboard, dry erase, &/or projectors; filing, faxing, scanning, coping, typing, mailing, and making phone calls; sitting for up to two (2) hours looking at a computer monitor, using a keyboard/mouse, and typing.

Other Requirements:

• Position requires local &/or regional travel to Mastery and other sites. Must have valid driver’s license and vehicle, access to reliable transportation.

Mastery's Benefits Package:

We offer a full benefits program and opportunities for professional growth. Some of our most popular benefits include our 403(b) retirement plan for PA employees (with a 5% match from Mastery), enrollment in the State of New Jersey Pension Plan for NJ employees, a robust Employee Assistance Program, mental health and counseling programs, an annual Professional Development Fund, and discounts and perks at a myriad of retailers, travel organizations, insurance providers, and so much more, as well as a Benefits VIP Helpdesk to help you navigate various benefits-related topics!

Please go here to see all of our Benefits offerings !

Mastery's Annual Calendar:

As you plan to make Mastery your new work home, please feel free to review our PA Academic Calendar for SY 22/23 and our NJ Academic Calendar for SY 22/23 . We like to think our calendar is a benefit of working here too!

Mastery Charter Schools is an equal opportunity employer and actively encourages applications from people of all backgrounds. Compensation is competitive and commensurate with experience.

UPDATE AS OF January 2023 - Please review Mastery’s Health and Safety Plans here to learn about our approach to vaccination and testing as well as our response to COVID-19. For ongoing positions, Mastery roles are designated as in-person, with regular on-site responsibilities, unless otherwise noted. As such, Employees must be able to support Mastery Schools’ academic plan and business strategies on-site – at a Mastery campus - as required.

Exceptions to this requirement will be considered on an individualized basis.