Coordinator, Social Media & Content Marketing

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think we’re creating something very special for our team members. Work is why we’re here, but the perks are nice too:

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.
  
  

Who We Are

Frontier Airlines is committed to offering ‘Low Fares Done Right’ to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights. Headquartered in Denver, Frontier’s hard-working aviation professionals pride themselves in delivering the company’s signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administration’s 2018 Diamond Award for maintenance excellence and was recently named the industry’s most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

What Will You Be Doing?

The Social Media and Content Coordinator, Marketing will report to the Sr. Manager, Engagement Marketing and provide strategic input, content ideas, and content creation across Frontier social channels including (but not limited to) TikTok, Instagram, Facebook, and Twitter. This role will be focused on audience building, increasing content reach, and executing the strategic goals of the Engagement marketing team. The Social Media Coordinator will participate in planning and strategic road mapping for the brand as well as support larger campaigns and initiatives through content creation, curation, partnerships, and influencer programs.

Essential Functions

• Daily monitoring of all social channels inclusive of Facebook, Instagram, Twitter, TikTok and LinkedIn
• Research and test current trends, audience preferences, posting patterns to drive strong brand engagement across channels
• Research and prepare new ways to grow audiences across channels with the goal of getting them into Frontier loyalty programs and converting them into high lifetime value customers
• Create meaningful content that will encourage engagement across a variety of messages including promotions٫ contests٫ announcements, events, and other engagements with he Frontier brand
• Update and maintain an accurate and current content calendar for all social media platforms
• Manage, organize, and schedule content across channels while collaborating with management to ensure content is trafficked on time and accurately
• Proactively research opportunities and send outreach to branded partners in effort to grow following, encourage engagement and create positive sentiment
• Partner with customer care and escalate complaints, negative topics gaining momentum and any other issues that pop up across channels as needed in a timely matter
• Assist with brainstorming and strategy meetings to increase engagement and identify efficiencies
• Identify relevant influencers, conduct outreach, negotiate compensation, complete necessary partner contracts, review creative and copy and ensure partner fulfills contract requirements
• Create and post promotional social content that generates event attendance and captures post-event engagement
• Prepare and present analytics reports and presentations on social media and influencer marketing activities and performance.
• Partners with Frontier’s internal teams (Promotions, Creative, E-commerce, Customer Care, Corporate Communications, HR, Inflight, PRM, etc.) to align on content marketing, social execution and creative development, product messaging and promotions. Work internationally, and cross-departmentally to explore and identify ways of leveraging social media to drive awareness, advocacy and purchase intent for the brand and products
• Continue to improve Frontier’s social media management standards, policies, and rules of engagement
• Help identify and implement an optimal posting schedule that takes performance metrics into consideration for optimal engagement
• Help facilitate conversation and respond to questions, comments, and concerns across Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube and other channels as needed
  
  

Other Functions

• Provide input and support on cross-team projects for communication and consumer messaging
• Participate in campaign ideation and planning
• Collaborate with multiple business groups across Corp Comm, Creative, and others
  
  

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field or commensurate experience
• At least 4 years’ experience with social platforms, advertising best practices, and content writing
• 1-2 years’ experience running social channels for consumer facing brands.
  
  

Knowledge, Skills And Abilities

• Familiar with social media image specs and writing best practices.
• Microsoft office product skills including Excel and PowerPoint
• Ability to meet deadlines while working in a fast-paced, changing environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Must be a team player with ability to work on several projects at a time
  
  

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

Email Coordinator

Salary Range

$48,160.00 - $60,200.00

Workplace Policies

At Frontier Airlines, we wholeheartedly support and have a strong commitment to Equal Employment Opportunity (EEO) and Affirmative Action. Frontier is committed to providing equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, martial status, national origin, citizenship status, disability, military, veteran status, and any other basis protected by federal, state, or local laws.

Diversity is an essential part of our success. Our company flourishes because of the unique backgrounds, skills and ideas that our team members contribute every day. We salute and actively recruit veterans. Military experience is valuable and transferable to many of the positions essential to the operations of our airline.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.