Senior Manager - Growth Marketing

Captions is the AI-powered creator studio. Millions of creators around the world have used Captions to make their video content stand out from the pack and we're on a mission to empower the next billion.

Based in NYC, we are a small team of ambitious, experienced, and devoted engineers, designers, and marketers. You'll be joining an early team where you'll have an outsized impact on both the product and company's culture.

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Chad Hurley, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Jeff Morris Jr., Lenny Rachitsky, and more.

• Please note that all of our roles will require you to be in-person at our NYC HQ (located in Soho) **
  
  

responsibilities:

• Develop and execute performance marketing strategies across paid social, app store search optimization, search engine marketing, and search engine optimization to achieve growth targets
• Continuously test into new channels and opportunities
• Manage, lead, and mentor a growth marketing team to drive high-performance and exceed KPIs
• Collaborate with cross-functional teams, including design, engineering, and data science, to identify growth opportunities, launch new campaigns, and optimize existing campaigns
• Manage large-scale budgets and allocate spend across channels and campaigns to achieve ROI targets
• Analyze and interpret campaign data to generate insights, develop hypotheses, and implement testing plans to drive continuous optimization and growth
• Monitor and stay up-to-date on industry trends, best practices, and emerging technologies to continuously improve performance marketing strategies
• Develop and maintain relationships with external partners, including social media platforms, search engines, and app stores, to drive innovation and stay ahead of the competition
• Build dashboards and reports to provide regular updates on campaign performance and key metrics to senior leadership and stakeholders
• Develop and execute SEO strategies to improve search engine rankings and drive organic traffic growth to the company's website and app
• Collaborate with the marketing team to develop and execute integrated marketing campaigns across multiple channels, including email, content marketing, and events.
  
  

requirements:

• At least 5 years of experience in performance marketing, with a focus on paid social, app store search optimization, search engine marketing, and search engine optimization
• Ideally experience building a product that has a` paid subscription business model
• Proven experience in managing and leading a team to achieve high-performance and exceed KPIs
• Strong analytical and problem-solving skills, with the ability to analyze complex data sets and generate insights to drive growth and optimization
• Expertise in performance marketing platforms, including social media advertising platforms, search engine advertising platforms, and app store optimization tools
• Strong understanding of SEO best practices and experience in developing and executing SEO strategies to drive organic traffic growth
• Experience in managing large-scale budgets and allocating spend across channels and campaigns to achieve ROI targets
• Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners
• Passion for technology and a desire to stay up-to-date with the latest industry trends and best practices in performance marketing.
  
  

benefits:

• Comprehensive medical, dental, and vision plans
• Anything you need to do your best work
• We’ve done team off-sites to places like Paris, Park City, Los Angeles, and Nashville with more planned in the future.
  
  

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Compensation Range: $160K - $195K