Influencer Campaign Manager
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us:
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
About the Team:
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
Responsibilities:
- Onboard new creators to build up world-class influencer network with quantity and diversity. Develop and maintain strong relationships with high-performing influencers.
- Design and execute influencer marketing plans. Work cross-functionally with A&R, Artist Partnerships and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok.
- Activate and engage music promotion influencers. Design incentive plans to improve influencers' activeness on music promotion platforms.
- Develop creative concepts for influencer marketing campaigns and build relationships with micro and macro influencers to create content around the concepts via both hands-on operation and agency partnership.
- Analyze campaign data to track performance and evaluate campaign ROI.
- Collaborate with product team to develop product-level solutions to better manage the influencer network and identify high-performing creators.
Qualifications
- 5+ years experience in Digital Marketing Tech companies, Digital Marketing agencies, or MCNs. Experience of music promotion is a plus.
- Understanding of TikTok content ecosystem, music programming tentpoles, festivals and social media trends.
- Excellent communication and relationship building skills and project management skills.
- Ability to translating data into insights and trends and the ability to influence new strategies based on these insights.
- Ability to effectively collaborate cross-functionally and manage multiple tasks. Ability to plan and deliver on tight deadlines and pay outstanding attention to detail.
- Grounded, result-driven and self-motivated.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information:
【For Pay Transparency】Compensation Description (annually)
The base salary range for this position in the selected city is $72706 - $124344 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
