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Posted May 02, 2023
PandoLogic

Content Marketing Manager

PandoLogic
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Position Summary

We are looking for a Content Marketing Manager that will manage the strategy, creation and production of marketing content for PandoLogic's HR Tech business unit. This person will sit within PandoLogic's Demand Generation marketing team and will own and execute the content marketing strategy for our HR Tech business, while also working with stakeholders to align this content plan with the larger PandoLogic marketing strategy.

You will be responsible for creating content that drives demand for our products, generates leads, promotes thought leadership and supports the sales team for the HR Tech business unit. You will collaborate cross-functionally to develop content that aligns with our business objectives and resonates with our target audience. As the lead creator of marketing content for Veritone's HR Tech audience, you will be responsible for representing Veritone's unique perspective on the industry, working cross-functionally with product marketing, sales, and leadership to understand and tell our story via compelling short-form and long-form content.

This is a collaborative role working closely with other marketing team members as well as customer success, sales, and other cross-functional stakeholders to create world-class content.

What You'll Do

  • Develop a deep understanding of our HR products, target audience, and buyer personas
  • Create compelling and effective content that drives demand, including: emails, webinars, event presentations, videos, and other formats
  • Create and publish engaging thought leadership content on the HR blog as well as longer form content pieces such as ebooks, whitepapers, infographics.
  • Collaborate with internal teams to identify content needs and opportunities, and develop content plans that align with our product GTM and demand generation strategy
  • Create and manage the content strategy as part of the HR Tech integrated marketing plan
  • Collaborate with team to plan content consistent with content themes and arcs
  • Work with marketing operations to ensure content is integrated into the marketing automation platform and aligned with lead generation campaigns
  • Collaborate with the product marketing to develop sales enablement content that supports the sales process and drives conversions
  • Partner with Corporate Communications to align HR Tech business unit content plan with overall Veritone content calendar and priorities
  • Analyze content performance and use data to inform content strategy and make recommendations for improvement
  • Copyedit and proof materials and assets including website content (including blogs, perspectives, and whitepapers), event and campaign marketing materials and internal/external communications for spelling, grammar, style and consistency.
  • Optimize digital content for SEO
  • Manage freelance writers, assign out content, and ensure brand consistency
  • Stay current with HR and AI industry trends to ensure our content remains fresh and speaks to our audience in their language

What You'll Need

  • 5+ years of strong content or digital marketing experience within marketing, brand, corporate communications, or agency environments
  • Proven success in content marketing and a natural ability to write and edit optimized content for different audiences, ensuring a 'customer first' approach.
  • Excellent written and verbal communication skills, with a strong attention to detail and the ability to craft clear, concise, and compelling narratives
  • Experience in B2B marketing
  • Ability to work independently and collaboratively in a fast-paced environment
  • A passion for storytelling
  • Bachelor's degree in relevant field