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Posted May 02, 2023
Eleven Fifty Academy

Digital Marketing Manager

Eleven Fifty Academy
Indianapolis, IN, USA Remote ⚠ [Archived] No Longer Accepting Applicants

About Us

The mission of Eleven Fifty Academy is to build an ecosystem of tech talent that financially benefits the individual, their employer, and their community. Our strength originates in the diversity of our students and our passion is helping individuals create meaningful impact in their lives through finding their highest purpose.

Job Brief

The Digital Marketing Manager will assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. She/He will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing enrollments and revenue. She/He will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

NOTE: This role is a hybrid role. On specific days throughout the week, the Digital Marketing Manager will required to be in the office and on others, he/she will have the freedom to work from home.

Job Responsibilities

  • Assist in the formulation of marketing strategies to build digital connections with prospective students
  • Launch optimized online advertisements through Paid Search, Google Adwords, etc. to increase organizational and brand awareness, as well as lead generation
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Develop the digital marketing strategy, KPI’s and roadmap
  • Manage implementation and maintenance of SEM best practices
  • Work with colleagues and IT to design and execute SEM and digital advertising campaigns that drives leads to our website
  • Participate in all other marketing team activities and planning sessions
  • Work collaboratively with other team departments
  • Other duties, as assigned

Qualifications

  • Strong experience in web optimization, design, content, SEO, and SEM
  • 2+ years of digital marketing experience
  • An in-depth understanding of Search, Social, Paid Search, Display, Email, Affiliate, and Influencer marketing
  • Multichannel marketing project management
  • Experience with MS Office Excel, Google Spreadsheet, and PowerPoint
  • Attention to detail and strong organizational skills
  • Proven experience working in a team setting
  • Ability to collaborate and work in cross-departmental settings
  • Independent and drive

Education & Experience

  • Four-year college degree in Marketing or related field.
  • Two years of hands-on experience. Must have experience that correlates with above requirements and be prepared to present portfolio and provide digital examples at time of the interview.

Limitations and Disclaimers:This specification is intended to indicate management’s designation of the position’s essential functions, which include the kinds of tasks and levels of work difficulty that will be required of positions given this title and shall not be construed as declaring the entire description of specific duties and responsibilities of any particular positions. It is not intended to limit, or in any way modify, the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.

IWU Accelerator, Inc, dba Eleven Fifty Academy (EFA), operates in accordance with federal legislation which, as amended, prohibits discrimination on the basis of age, race, color, religion, sex, national or ethnic origin, or disability and provides for secure handling of all personal and educational records and materials. No questions on this application are intended to secure information to be used for such discrimination.

IWU Accelerator, Inc, dba Eleven Fifty Academy (EFA), is committed to equal opportunity in employment and maintaining a work environment free from all forms of unlawful discrimination. Accordingly, IWU Accelerator, Inc, dba Eleven Fifty Academy (EFA), affords equal opportunity to all employees and prospective employees without regard to race, sex, color, religion, national or ethnic origin, disability, age, genetic information, veteran status, or any other status protected by law. These have access to all the rights, privileges, and programs generally made available to employees at IWU Accelerator, Inc, dba Eleven Fifty Academy (EFA). It does not discriminate in the administration of its policies, programs, nor during any phase of employment, including hiring, promotion, demotion, treatment during employment, rates of pay or other compensation, and termination of employment.

Flexible work from home options available.