Influencer Marketing Coordinator - Gucci Beauty, Philosophy, Marc Jacobs, Chloe
INFLUENCER MARKETING COORDINATOR - GUCCI BEAUTY, PHILOSOPHY, MARC JACOBS, CHLOE
LUXURY MARKETING – NEW YORK, NEW YORK
COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.
We’re looking for a motivated Coordinator to join the Luxury US Influencer Marketing/Public Relations team. In this role you will report to our Assistant Manager of Influencer Marketing/Public Relations, and support the team in the development and execution of US press and influencer strategies for a portfolio of makeup, skincare and fragrance brands to maximize press coverage, social content and positive consumer engagement (makeup: Gucci Beauty, skincare: Philosophy, fragrance: Gucci Beauty, Marc Jacobs, Philosophy, and Chloé). The position requires strong administrative and communications skills, precise attention to detail, creativity, an aptitude for multi-tasking, an innate sense of urgency and a keen interest in media and brand communications. The ideal candidate is an avid social media consumer, who is in tune with digital trends and the influencers setting those trends. The position calls for a team-player and consummate professional with a positive attitude who will represent the department and brands in a positive light and serve as department ambassador internally communicating effectively on behalf of the team/brands.
In this role your key areas of responsibility will be the following:
- Manage a multitude of assignments at once and work with Coordinator and Assistant Managers to prioritize accordingly
- Manage product send outs and product mailings, including beauty award submissions and influencer deliveries
- Maintain an up-to-date media and influencer contact list
- Liaise with cross-functional teams regularly for all product launch updates
- PR Results Reporting, Analysis & Recommendations
- Proactively monitor and record PR results monthly utilizing Zinio and DMR (and supplement with Google searches when needed)
- Update pending, confirmed and published placement trackers on an ongoing basis
- Manage US press coverage reports monthly with detailed analysis
- Recap and help analyze press events, influencer activations, brand events and initiatives
- Influencer Reporting, Analysis & Recommendations
- Maintain influencer campaigns daily on Traackr
- Recap influencer activity on a weekly and monthly basis
- Business Processes & Forecasting
- Regularly forecast and order product, press materials and other assets in a timely manner via SAP/Ariba and Local Influencer Marketing Teams
- Oversee product closet inventory
- Manage relationship and timely payment of vendors via the creation of Purchase Orders
Qualifications
- 4-year Undergraduate Degree in Communications or Related Field
- 1+ years of Public Relations/Influencer Marketing and/or related experience
- Interest in the Beauty, Public Relations and Influencer Marketing industries
- Candidate should have the ability to commute to NYC office
- Special skills required:
- Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized
- Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management
- Creativity and Innovation - Creativity, savvy, originality, brand understanding
- Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, tenacity, passion, resourceful, proactive, positive
What We Offer
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
About Us
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
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Base Salary Range: $30 - $35 /HR
