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Posted May 03, 2023
The Boston Beer Company

Associate Digital Marketing Manager, Truly

The Boston Beer Company
Boston, VA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

We are currently hiring an Associate Digital Marketing Manager, Truly in Boston, MA.

  • A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams’ weekly schedule.

In 6 short years, Truly Hard Seltzer has gone from an idea to a top brand in all of beer. We’re looking for an Associate Digital Marketing Manager that can lead the day-to-day engagement with Truly’s drinkers across all social media channels. You will be relied upon to maintain our voice and foster community, while regularly contributing new ideas that elevate the brand.

You should be well-versed in the language of the internet, have a passion for providing exceptional drinker experiences, and be ready to serve as the voice of Truly. This position reports to the Sr. Digital Marketing Manager.

What You'll Brew:

  • Work with Sr. Digital Marketing Manager and Brand Management team to develop the online communications plans (owned, earned and paid) across functions, including organic and paid social media, advertising, creative, and web, in partnership with agency support and internal Creative team
  • Manage day-to-day activities on social channels to connect with consumers, generate content, and drive positive brand sentiment while reporting on key insights and recommendations
  • Support execution of content strategy in partnership with Sr. Digital Marketing Manager to bring to life our brands’ visual identity and tone of voice, as well as foster one-to-one drinker engagement with support from the Social Media Specialist and community manager
  • Support development of advertising campaign plans in partnership with Sr. Digital Marketing Manager, agencies, and cross-functional teams
  • Manage local and regional social media marketing efforts in partnership with sales force and brand team
  • Partner with enterprise e-comm team to share brand assets, product plans, and develop brand enhanced content below the fold with key retailers
  • Work with in-house design and development teams to ensure that the brands’ websites are current and optimized
  • Provide monthly web and social analytics with recommendations for optimization, including organic and paid social media
  • Provide input to Sr. Digital Marketing Manager in development and management of annual digital/social budget planning
  • Oversee community management efforts to engage fans and foster advocacy across brand social channels
  • Responsible for managing content development process with Social Media Specialist for digital and social channels, including advertising needs
  • Execute proactive culturally relevant real-time content ideas to keep fans engaged with our brand
  • Collaborate with Sr. Digital Marketing Manager and Creative team to develop content for e-commerce, digital advertising, and website needs
  • Manage social agency in regard to Truly’s influencer strategy development, influencer identification, and execution of influencer activation
  • Lead the administration of brand website with support from Sr. Digital Marketing Manager, including working with creative team from a design standpoint, brand teams on content, and managing in-house support
  • Liaise with Media Manager and Sr. Digital Marketing Manager on content and strategy for paid digital assets; partner for development and management of SEM strategy and execution
  • Work with cross functional Integrated Comms Leads and Digital Marketing Managers to introduce new capabilities and tools in order to raise the bar for best-in-class digital execution across the portfolio
  • Shared management of Social Media Specialist, supporting in day-to-day management as it relates to organic & paid content development and overarching social media strategy

What Ingredients You'll Bring:

Minimum Qualifications:

  • Bachelor's Degree
  • 4+ years experience in social or digital media
  • Be a thought leader by staying ahead of trends in social media marketing, emerging media, and online communications
  • Extraordinary communication and copywriting skills
  • Experience driving concepting and development of content with in-house and agency partners
  • Experience working with influencers, including outreach, management and contracting
  • Experience with community management and driving advocacy and community growth for brands
  • Experience with Instagram, Facebook, Twitter, Pinterest Administration, Google Analytics, and established social media listening tools like Spredfast/Sprinklr, NetSuite, Social Bakers

Preferred Qualifications:

  • Experience marketing alcoholic beverages a plus
  • Passion for the beer/cider/beverage industry a big plus
  • Experience with website management tools like Sitecore

Some Perks:

Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

  • Tuition reimbursement
  • Fertility/adoption support
  • Free financial coaching
  • Health & wellness program and discounts
  • Professional development & training
  • Free beer!
  • Talk to your recruiter about eligibility

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [email protected] for assistance.