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Posted May 03, 2023
VanEssential

Marketing, Content, & Community Manager

VanEssential
Broomfield, CO, USA ⚠ [Archived] No Longer Accepting Applicants

VanEssential is seeking a new team member to lead all things Marketing, Content, and Community in our Broomfield CO location. We are a growing company in the van conversion industry that manufactures and distributes high-quality van accessories direct to consumers and throughout our van-building wholesale network.

This role will plan, create and implement an effective integrated marketing strategy to help drive business objectives across all media platforms including traditional and social media.

RESPONSIBILITIES:

  • Planning: Create, plan, integrate, and monitor an effective marketing strategy to drive business objectives across all sales and social channels.
  • Go to market Plans: Create and manage timelines for launch calendars to support annual events, holidays, and communication to end consumers for new and existing products.
  • Social Media Management: Serve as Editor-in-Chief of all things VanEssential on social media platforms. Creating reels/stories/static posts featuring our new products, van builds, etc, and coordinating with content creators to manage a content calendar across all social channels. Provide our customers with top-notch customer service on social media.
  • Coordinate Photo/Video shoots: Securing photographers, writing shot lists, and sending video editing feedback to yield high-quality lifestyle and product photography as well as instructional/overview videos and social ad videos. Have the technical skills to be able to process content in-house.
  • Email Newsletter Management: Write, populate email design templates, and manage the email calendar for product launches, announcements, etc.
  • Building & Managing Ambassador/Influencer Network: Experience working with social media influencers, negotiating rates/in-kind product donations for content. Utilizing this network to secure content and stories ahead of product launches.
  • Brand Partnerships: Support Wholesale partners with content needs such as email newsletters, brand copy, or photos. Partner with like-minded brands for giveaways, etc.
  • Events: Provide trade show & event support for the team - creating marketing materials, serving as a brand representative at certain events, and coordinating with PR.
  • Advertising/Graphic Design: Create, review, analyze, and build advertising campaigns on Google and work with the Amazon team lead to support image needs for content.

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YOU WILL NEED TO HAVE

  • Ability to quickly develop, comprehensive knowledge of our product and the van industry.
  • Strong copywriting & communication skills and enjoy putting words on paper.
  • The ability to work independently without supervision.
  • Strong computer literacy with Apple products and social media platforms (Facebook & Facebook Ads Manager, Instagram, Instagram Scheduler, Twitter, Google Analytics, Wix website creation, etc).
  • Be a driven, creative, and independent thinker with an attention to detail and work well with others with a positive sense of humor and an open mind.
  • Strong ideas and attention to detail for how to grow a new brand and excitement around leading those projects. If you have great ideas, let’s test them out!
  • Budget experience and ability to plan them out.
  • 5+ or more years of relevant work experience in a similar role and marketing education.

ADDED BONUS

  • Photo/Video Creation Skills: having in-house creator skills will help with quick content creation.
  • Website Management: Experience with updating Wix backend and minor coding knowledge is a bonus but can easily be trained.
  • Outdoorsy: Being into the outdoors and having gone camping. Living out of vans or having completed your own van conversion is helpful.
  • Willingness to travel. We are going places.

THE BENEFITS OF WORKING AT VANESSENTIAL:

Our company operates from 9-3 M-F (30 Hours) and can be flexible based on seasonality. We are a start-up company that loves getting outdoors and not being at the office if we don’t have to. We wear many hats but will provide you with the tools to help you succeed and will invest in your personal and professional growth wherever possible. We love vans and everywhere they can take us. There are many adventures out there to be had and some travel will be offered along the way to experience it all together.

Location: Broomfield, Colorado

Salary: $80,000+ depending on experience. Our full offer will include benefits like fully covered healthcare and PTO.

Benefits: • Dental insurance • Health insurance • Paid time off • Vision insurance

To apply: Send your details to [email protected].