Director of PR, VIP & Celebrity

POSITION SUMMARY:

Develop and deliver an effective communication strategy around initiatives that increase brand awareness, reinforce the brand ethos and drive the business.

KEY RESPONSIBILITIES:

• Clearly organize and maintain team’s VIP talent partnerships chart including the strategy for VIP/Celebrity that includes a strategy for seeding, gifting and dressing.
• Set goals/KPI’s around VIP/Celebrity strategy constantly innovating strategy and talent based off what has worked and what hasn’t.
• Coordinate with social team to present VIP talent for content creation.
• Continuously research and update 360 Marketing Calendar with important dates including: current and upcoming cultural events, brand initiatives, etc.
• Concept and execute celebrity, influencer and media events.
• Track the retail landscape, competitive environment, and consumer trends to ensure that alice + olivia is positioned as an industry leader. Present this back quarterly in trends.
• Collaborate with internal stakeholders across design, merchandising and marketing to create compelling moments for the launch of product and services.
• Build relationships with innovative leaders and influencers to grow brand, product and industry awareness
• Identify and pursue opportunities that solidify alice + olivia as a leader in the retail and denim industry.
• Proactively present PR ideas to benefit the brand by working with agency partners to execute a PR strategy that includes traditional and non-traditional PR tactics, influencer marketing and meaningful experiences for media and customers.
• Ensure a consistent brand message across all brand communications including all press releases for omnichannel initiatives.
• Pitch media and secure top-tier press placements.
• Create and package communication tools to educate agency partners, associates and customers about core brand messages and key brand initiatives.
• Oversee tracking and communication of press coverage to internal team.
• Oversee internal communications of key initiatives.
• Oversee PR budget and expenses.
• Manage calendar.
  
  

ESSENTIAL SKILLS, EXPERIENCE, AND EDUCATION REQUIREMENTS:

• High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization.
• Have a vast network of VIP and editor talent to tap into.
• Creative problem solver and decision maker with a proven track record of delivering results.
• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail.
• Excellent verbal and written communication.
• Exceptional organizational.
• Bachelor’s degree (minimum) required.
• 5-7 years of work experience.
• Budget/revenue management experience preferred.
• Excellent verbal and written communication skills, creative and out of the box thinker.
• Strong attention to detail and exceptional organizational skills required.
• Adaptability and multi-tasking capability, with solid time management.
• Thrive in an environment of changing situations and priorities.
• Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions.