Creative Strategist, Social Content
Role: Creative Strategist, Social Content
Location: New York City (Hybrid)
Working for 1180:
1180 is a digital media company that sits at the intersection of content, media, and commerce. We work with category defining, mission driven businesses such as Caraway, Milk Bar, Buffy, Eight Sleep, Cadence and others, to build brand equity and drive revenue growth through the voice-driven content of publishers, creators and influencers.
About the Role:
We are looking to grow our team with a Creative Strategist, Social Content that is experienced in planning, producing, and sourcing content to be used for direct response advertisements on paid social channels. You’ll be overseeing content production from ideation to execution and building out a network of in-house creators.
You’re perfect for this role if you: have experience creating engaging TikToks, have experience building relationships with and managing a network of content creators, understand the content structures and styles that perform well in advertising placements, and are passionate about storytelling and entertaining.
Required Experience:
- 2+ years of content creation, influencer or creator marketing experience in the e-commerce or digital marketing industry, specifically for ads on paid social platforms
- Experience producing fun and engaging TikTok Videos
- A passion for cultivating long-term relationships with creators Proficient in using CRMs for creator discovery and management, with experience building out those systems preferred
- Proven track record of working with creators to develop UGC-style ad content
- Understanding of how to entertain and story tell from multiple POVs in a concise manner
- Comfortable managing multiple projects and deadlines at once
- Capable of working independently, but is also an excellent team player
- Organized, deadline-oriented work ethic; relentless attention to detail
- Knowledge of DTC landscape and marketing to differing audience segments
Responsibilities + Ownership:
- Oversee Tik Tok content creation process from brief to execution of deliverables
- Shoot and editing TikTok videos for our brand partners
- Prospect and conduct outreach to potential creators and partners
- Build out and maintain a network of digital creators
- Manage all communications with creators, including rate negotiation, whitelisting agreements, and product send
- Be the resident expert on Tik Tok and Instagram video advertising trends
Compensation, Benefits, and Perks:
- We nurture work-life integration
- Hybrid work environment – we’re in our beautiful Flatiron NYC office with flexible working hours
- Unlimited PTO with 2 weeks minimum
- Flexibility to temporarily work from anywhere (WiFi permitting and based on manager discretion)
- Quarterly Mental Health Fridays and Summer Fridays
- Company-wide winter holiday break
- We prioritize your physical and mental wellbeing
- Premium Medical, Dental, and Vision insurance options
- Individual One Medical memberships in addition to health insurance
- One-time generous home office stipend so that you’re comfortable working at home
- We invest in your future
- 401(K) retirement plan with employer match
- $1,000/year* individual professional development stipend to cover any education/training that you want to pursue to grow at 1180 or in general
*Number subject to change
DOE
- Number subject to change
