Creative Strategist, Brand Partnerships

WELCOME TO HARTBEAT. WE ARE COMEDY. WE ARE CULTURE.

Founded by Kevin Hart, HARTBEAT is the global, multi-platform media company creating entertainment at the intersection of comedy and culture with a mission to keep the world laughing together. HARTBEAT delivers comedy through its three divisions: HARTBEAT Studios, which finances, develops and produces innovative content; HARTBEAT Media, which connects with consumers around the world through events and the company’s expansive distribution network; and PULSE, the company’s branded entertainment studio that serves as a creative and cultural consultancy to brand. HARTBEAT’s flagship consumer brand, the LOL! Network, reaches audiences across its O&O social media, audio, and OTT partners. Led by an award-winning team, HARTBEAT is a valuable partner to the biggest entertainment companies, platforms and brands in the world, driving cultural currency and generating sales, subscriptions, buzz, and conversation with some of the most coveted audiences.

THE ROLE

Hartbeat is looking for Creative Strategist, Brand Partnerships who will own the ideation, development and packaging of integrated custom programs for a variety of clients, working alongside internal teams (Development, Marketing, and Production) to craft a solution that is both on brand for Hartbeat and in line with client’s business goals.

Reporting to the SVP, Brand & Franchise Management, you will play a pivotal role working across a matrixed organization to build the Hartbeat brand and drive exciting growth. If you thrive by challenging the status quo and are looking for an opportunity to unleash your full potential, this is the job for you.

Responsibilities

Creative Strategy:

• Concept, develop and guide the creation of funny, shareable, innovative brand partnerships that include but are not limited to social media activations, content sponsorships, custom content, product/brand integration and experiential activations
• Independently develop, package and pitch original branded content programs on tight deadlines based on client and RFP asks.
• Must be able to problem solve for client’s needs through creative thinking, research, and understanding of current and upcoming trends, tools, influencers and platforms.
• Create and manage the vision of a project throughout entire process
• Become intimately familiar with all facets of LOL’s businesses (LOL X, LOL Network, LOL Studios and LOL Audio) in order to develop cross-division brand partnerships package
• Lead and or contribute to creative meetings and brainstorm session
• Source, vet and contract writers and influencer talent: Build and facilitate talent lists and approvals and lead influencer negotiations
• Research and track competitive branded content across all platforms for inspiration
• Lead quarterly writers room activations for vertical-specific custom ideas
• Work with development team to ensure Hartbeat programs are brand-friendly
• Create strong packaging around our creative ideas so they both meet our business goals and ensure measurable success for our clients
• Understand the value of insights and leverage them to support your ideas
• Be a respected strategic & creative voice for both the client and Hartbeat
• Campaign Execution & Project Management
• Lead creative development and manage brand specific and vertical custom ideas, decks, and write ups for every incoming RFP, road show, or outreach to prospective clients
• Manage multiple projects at a time and work with several different teams across the business organization
• Work with production team or partners to ensure all campaigns are delivered on time and within budget
• Create effective distribution strategies and packages based on platform-specific best practices while tying back to client KPIs
• Prioritize of day-to-day task across brand(s) and campaigns
• Efficiently manage deliverable timelines and budgets (projected and actuals) for all pending and booked branded campaigns
• Set up Project Kickoff meetings with internal (and potentially external) stakeholders
• Ability to manage social execution and other graphic needs with internal design team or hired external teams while maintaining both brand and LOL’s voice in all custom assets
• Create and oversee all timelines for both internal parties and client turnarounds
• Follow legal, budgetary and client restrictions when developing programs
  
  

Presentation/Sales Support:

• Pitch ideas, both internally and directly to clients
• Work across verticals to compile proactive concepts and continuously work alongside sales counterparts to identify and define opportunities for the further growth of the accounts and campaigns
• Provide strategic and tactical support to key accounts in partnership with LOL’s Sales team
• Support Account Executive counterparts on qualified sales calls and strategy sessions, as well as proposal presentations and pitches, to positively impact client relationships and create high caliber creative programming
• Research and subscribe to various trades and posts to stay up to date on digital media landscape and sending reports to entire Sales team
  
  

Qualifications

• Bachelor’s Degree and at least 4 years of professional experience
• Experience running social accounts for a major publisher or brand
• Well versed in influencer marketing space with knowledge of all social platforms (Instagram, Facebook, Twitter, TikTok, YouTube, Twitch and Snapchat)
• Interest in comedy content and landscape
• An understanding of social video and how to optimize it for different platforms. 
• Preferably experience with lightweight video editing/knowledge of Adobe Premiere 
• An understanding of virality and the media landscape
• Excellent presentation skills – with advanced skills in PPT and/or Keynote
• Excellent project management skills
• Self-motivated and fearless in carving out new responsibilities
  
  

WORK HARD, LAUGH HARDER

Look, it’s called work for a reason. We show up for our teammates, our partners, and our audience. We’re a high-energy culture, where EVERYONE IS A HEADLINER, expected to give their best performance. But that doesn’t mean it can’t be fun, meaningful, and inspiring. Because if you’re not having fun at work, you’re missing a good time!

So, if you hate fun, never like to laugh, and hardly ever smile, we have the job for you – somewhere else. But if you believe in a culture of creativity, entrepreneurialism, inclusion, hustle, and heart – while prioritizing fun and funny – you belong here.

Must be 18 years or older and willing to submit to a background investigation and must have unrestricted work authorization to work in the United States.

Benefits

We got you! Hartbeat provides eligible employees competitive benefits, including: Medical, dental and vision insurance, life and disability insurance, paid vacation and holiday pay and generous family leave policies. We also offer 401(k) retirement savings plan, flexible spending account and an unlimited supply of laughs on company time (aftershock giggles may spill into personal time) and more!

NOTICES

We take this seriously. Hartbeat provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. As an equal opportunity employer, Hartbeat will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

Compensation Range: $90K - $105K