Director Brand Marketing

WELCOME TO HARTBEAT. WE ARE COMEDY. WE ARE CULTURE.

Founded by Kevin Hart, HARTBEAT is the global, multi-platform media company creating entertainment at the intersection of comedy and culture with a mission to keep the world laughing together. HARTBEAT delivers comedy through its three divisions: HARTBEAT Studios, which finances, develops and produces innovative content; HARTBEAT Media, which connects with consumers around the world through events and the company’s expansive distribution network; and PULSE, the company’s branded entertainment studio that serves as a creative and cultural consultancy to brand. HARTBEAT’s flagship consumer brand, the LOL! Network, reaches audiences across its O&O social media, audio, and OTT partners. Led by an award-winning team, HARTBEAT is a valuable partner to the biggest entertainment companies, platforms and brands in the world, driving cultural currency and generating sales, subscriptions, buzz, and conversation with some of the most coveted audiences.

THE ROLE

Hartbeat is looking for a creative and strategic marketer to drive all brand awareness and consumer engagement efforts for the Hartbeat brand. You will play a key role in executing brand strategy and multi-channel integrated marketing programs, along with the implementation of key strategic partnerships and the annual content programming activation calendar to ultimately drive brand awareness and strengthen our positioning in the marketplace.

This is an equal parts, strategic, operational and executional role. The right candidate is a creative thinker who exercises exceptional communication skills, able to manage and execute plans across multiple teams, projects, and priorities effectively.

Reporting to the SVP of Marketing, the Director of Brand Marketing will play a pivotal role working across a matrixed organization to build the Hartbeat brand and drive exciting growth. If you thrive by challenging the status quo and are looking for an opportunity to unleash your full potential, this is the job for you.

RESPONSIBILITIES:

• Drive the creation, development, and execution of 360 go-to-market strategies, campaigns, and activations that raise brand awareness
• Partner closely with Content teams to understand goals and oversee campaign development from strategy, concepting and execution, by managing day to day communications with internal key stakeholders, external partners and agencies
• Manage the overall creative development process for marketing campaigns in conjunction with an Art Director, ensuring creative is on brand and connects with our audience
• Inspire and execute fresh creative ideas for brand campaigns and activations across O&O channels, off-channel digital, OOH, experiential, and partnerships
• Work with the Social team to deliver on brand work and and propose ways to best reach current and prospective fans across social, digital, audio and other channels
• Own the annual marketing programming calendar, creative briefing documents and ongoing project management of multiple campaigns
  
  

EXPERIENCE AND SKILLS:

• Bachelor’s degree in Marketing, Advertising, Communications or a related field.
• 8-10+years of relevant experience, preferably in at a brand, creative agency or entertainment marketing
• An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
• Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline
• Demonstrated experience in building deep relationships, leveraging insights, managing large-scale strategic initiatives, and bringing the execution to life on the ground
• Self motivated and proactive; continuously looking to bring new opportunities and ideas to the table
• Broad experience with content and marketing channels, including paid media, audio, social, digital ads, influencer marketing, and experiential
• Detail-oriented with the ability to work in a cross-functional and fast-paced entrepreneurial environment on multiple projects under tight deadlines
• Genuine passion for entertainment, tv, pop culture and comedy a plus
  
  

WORK HARD, LAUGH HARDER

Look, it’s called work for a reason. We show up for our teammates, our partners, and our audience. We’re a high-energy culture, where EVERYONE IS A HEADLINER, expected to give their best performance. But that doesn’t mean it can’t be fun, meaningful, and inspiring. Because if you’re not having fun at work, you’re missing a good time!

So, if you hate fun, never like to laugh, and hardly ever smile, we have the job for you – somewhere else. But if you believe in a culture of creativity, entrepreneurialism, inclusion, hustle, and heart – while prioritizing fun and funny – you belong here.

Must be 18 years or older and willing to submit to a background investigation and must have unrestricted work authorization to work in the United States.

Benefits

We got you! Hartbeat provides eligible employees competitive benefits, including: Medical, dental and vision insurance, life and disability insurance, paid vacation and holiday pay and generous family leave policies. We also offer 401(k) retirement savings plan, flexible spending account and an unlimited supply of laughs on company time (aftershock giggles may spill into personal time) and more!

NOTICES

We take this seriously. Hartbeat provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. As an equal opportunity employer, Hartbeat will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

Compensation Range: $120K - $150K