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Posted May 08, 2023
H-E-B

Digital Marketing Specialist

H-E-B
San Antonio, TX, USA ⚠ [Archived] No Longer Accepting Applicants

H-E-B is one of the largest, independently owned food retailers in the nation operating over 420+ stores throughout Texas and Mexico, with annual sales generating over $34 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service and a commitment to diversity in our workforce, workplace and marketplace. H-E-B offers a wealth of career opportunities to our 145,000+ Partners (employees), competitive compensation and benefits program and comprehensive training that lead to successful careers.

Responsibilities

As a Digital Marketing Specialist (Retail Media), you'll be part of a team responsible for the day to day planning, implementation and tracking of short-term and long-term digital advertising campaigns from external suppliers to H-E-B. As part of the new and emerging Retail Media space, you will be working alongside H-E-B Partners in multiple departments to bring the stories of products and vendors to life through the Retail Media Network through project management on taking digital campaigns from input to reality.

Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that makes H-E-B The Greatest Retailing Company.

Do you have a:

HEART FOR PEOPLE... excellent relationship-building skills?

HEAD FOR BUSINESS... willing to take on difficult challenges / find creative solutions?

PASSION FOR RESULTS... able to roll with the punches? think on your feet? learn quickly?

We are looking for:

  • a bachelor's degree; 3 years of experience
  • someone with a passion for digital marketing, project management, and communication
  • working knowledge of social platforms, influencer marketing, and the retail media landscape
  • experience in digital content creation, project management, or ad trafficking for a consumer-facing brand or within an agency
  • proficient in MS Office, Google Docs and other project management tools

What is the work?

  • Mange online digital advertising, third party marketing and social media campaigns – from planning to execution
  • Creative project management and implementation for advertising campaigns within the HRM (H-E-B Retail Media) line of business
  • Coordinate assets between internal teams and third parties (including external agencies) to execute media plans
  • Collect input and assets from stakeholders and external companies to brief design team on campaign requests
  • Communicate with suppliers and internal teams on vision and goals for specific campaigns, status updates and changes
  • Manage the digital content development and publishing process
  • Work with influencers through influencer marketing organization to brief on campaign goals
  • Align with internal teams on standards and processes
  • Write briefs for digital marketing campaigns from HRM suppliers
  • Work with H-E-B Partners and business units to proactively solicit details needed to create content that delivers on business goals; translates concepts and strategies into briefs for designers that convey brand tone and encourages customers to take desired actions
  • Maintain knowledge of social / digital platforms through insights, immersion, and regular interaction to create customer-first and channel-tailored content
  • Ensure continuous digital innovation aimed at establishing H-E-B as a leader in digital marketing
  • Monitor competitive initiatives; stays current on digital marketing innovations; identifies new opportunities for H-E-B
  • Adhere to stringent deadlines to ensure smooth flow of content projects through the department and allow for special projects, pre-work, and rush assignments
  • Distribute work to / oversees third-party vendors / agencies
  • Track and update reports with pertinent information about projects
  • Attend meetings and internal briefings
  • Route creative for approval and feedback, synthesizing before providing to third parties

What is your background?

  • Bachelor's degree in communications, journalism, digital marketing or related field, or comparable experience
  • 3+ years of experience in digital marketing, editing, advertising, project management, or related work
  • Experience in advertising or marketing and project management

Do you have what it takes to be a fit as a Digital Marketing Specialist at H-E-B?

  • Excellent relationship-building skills
  • Strong verbal / written business communication skills
  • Intermediate PC skills, including MS Office applications
  • Ability to manage multiple priorities and shift focus between tasks / projects
  • Ability to interact with customers and clearly present concepts
  • Ability to work complex issues with a strong sense of ownership, drive, and urgency
  • Ability to evaluate and concept digital marketing solutions in the evolving landscape of digital media, including social, mobile, video, etc.

05/2023

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