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Posted May 10, 2023
Grey Group

Content Creator

Grey Group
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

At GREY, we believe the most powerful force in the world is creativity. And for over a hundred years, we have been expanding how creativity is used to move people, business and the world forward. We are grounded in our belief that the best ideas either create or reflect culture and can be used as a platform for action with and for our audiences - ideas we call, Famously Effective.

Named "Comeback Agency of the Year" by AdAge in March 2022, we are writing our next chapter and looking for incredible talent to join us to help write it, together. A chapter where we remain creatively driven, where we continue to increase our focus on the impact we can have on people, our client's business and the world, and where every part of our culture and company is centered on the humans around us.

Position Overview

The Content Creator will be responsible for concepting, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, lead creatives, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.

Key Responsibilities

  • Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
  • Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand's audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
  • Deliver still and video assets weekly to maintainBrand's organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
  • Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand's visual identity.
  • Work with the director of social + connections, brand planners, creative directors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
  • Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
  • Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
  • Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

WHAT YOU WILL NEED:

  • 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
  • Excellent writing, photo, graphic, video and editing skills.
  • Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs
  • Ability to adapt writing style to different target audiences and brand voices is a must
  • Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
  • Ability to work both independently and effectively in a team environment.
  • Strong organizational and time-management skills.
  • Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
  • Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
  • Strong attention to detail, with a keen eye for aesthetics and brand consistency.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

At GREY we believe that being diverse, equitable and inclusive means will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone's difference is valued.

GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.