Head of GA&A Creator Marketing Strategy
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
Our Global Account team works with leading multinational partners to deliver innovative technology solutions and serve to advocate and educate the market to help accelerate the overall growth of TikTok Global Business Solutions.
- TikTok's Global Accounts and Agency team is committed to servicing its account portfolio both customized and scalable creator marketing solutions. The Head of GA&A Creator Marketing Strategy, reporting into Global Creative Lead of Creative Lab, GA&A, will be tasked with identifying/prioritizing those accounts who would benefit from a creator marketing solution and collaborating with GA&A's Creative Lab team and TikTok Monetization Product (TTMP) team to tailor solutions to clients all over the creator strategy maturity spectrum. This hire will be a hybrid of business savvy and creative aptitude, with an appetite for pioneering new ground.
- The Head of GA&A Creator Marketing Strategy will anticipate the business needs of the largest multinational companies, and deliver measurable creator marketing solutions for our clients. They will steward industry level thought leadership, work cross-functionally and collaboratively with global Account teams and drive organizational KPIs and revenue while being passionate about inspiring creativity and joy among our brand partners around the world.
- The ideal candidate is deeply passionate about the creators on TikTok and their strategic role in marketing, proficient in high level strategic thinking, and a highly creative thinker. This role requires the ability to work across different time zones and cultures, and brings a philosophy of client-centricity to the role both internally and externally. The successful candidate is a connector of people, intellectually curious, emotionally intelligent, creative, entrepreneurial, resilient, comfortable with ambiguity, strong in strategic thinking and has deep experience leading through influence.
- Applicants must have experience managing or contracting talent, working with talent agencies/the contracting/negotiation process and must be equally comfortable speaking with c-suite executives of Fortune 500 companies as they are coaching creators as a valuable source of comfort and support to ensure the best output when presenting to/performing for clients.
Responsibilities
GA&A Account Specific Creator-Marketing Strategy:
- Build and shape the vision, global strategy, approach, engagement planning, and success metrics for TikTok's top global brands' creator marketing approach
- Forecast resourcing needs for the team and work with Global Head of GA&A/ GA&A Creative Lab
- Partner with Creative Lab account leads to provide scalable and executable solutions for client creator marketing needs and challenges.
- Manage creator communications, contracting, negotiations, and on-site management for any client or TT4B engagement.
- Provide thought leadership at client meetings, industry event top-2-tops, and industry speaking events (owned or external).
- Partner with GA&A Operations team to ensure a seamless creator contracting and payment process
- Provide regular learnings to internal teams/account leads and updates that speak to measurable business results tied to the global vision; adapt and pivot as needed based on data-driven learnings.
Scalable Creator Marketing Solutions Enabled by TTMP
- Architect the best product solutions for clients who are best candidates for adoption and retention while partnering with said client to improve products
- Provide feedback to TTMP product team to enable a client-centric product development strategy
GA&A Creator Strategy for TikTok For Business Marketing:
- Partner with Creative Lab and Global Business Marketing Events team to integrate and execute GA&A presence into all flagship B2B events, inclusive of creator strategy (i.e. Cannes Lions)
- Guide and excute all creator strategy decisions tailored to client content/programming needs
Qualifications
- 10+ years of relevant client AND creator facing experience in the Creator Marketing & Digital Marketing discipline
- MBA Preferred
- Proven track record of collaborative XFN building,
- Extensive strategy development and consultative skills among sophisticated multinational organization's leadership
- Effectively and confidently balance the dual expectations and business goals of TikTok and our global accounts, as well as the expectations of multiple clients, sales teams, and creators who are engaged.
- Truly global experience operating at global networks or with global brands in previous roles and have deep understanding of cultural nuances by countries, cultures, and languages
- Strategic with strong analytical skills; experienced using quantitative and qualitative data, and can storytell to bring action to analytics
- Excellent communication and interpersonal skills that will be showcased while working with internal and external leadership
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information:
【For Pay Transparency】Compensation Description (annually)
The base salary range for this position in the selected city is $145000 - $160000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
