Growth Marketing Specialist

About Study.com

Our mission is to make education accessible, and we’ve dedicated the last two decades to becoming the leading online education platform for over 30 million learners and educators every month, Study.com is recognized as one of the most transformational companies in EdTech. Students and educators in over 9,000 school districts use Study.com’s and across our college programs we have saved students over $200M in tuition. Additionally, as part of our mission we’ve donated $25 million in-kind value across social impact programs to learners and educators.

Study.com requires vaccination and boosters for all employees and we work in a hybrid environment.

Are you a strategic thinker who is passionate about driving business growth through innovative and creative approaches? We are seeking a dynamic individual to join our team as a Growth Marketing Specialist. In this exciting role, you will be responsible for developing and executing cross-functional plans that drive acquisition through referrals, word-of-mouth, and partnerships. You will work closely with business leaders and product teams to define priority channels and accelerate program impact.

As a Growth Marketing Specialist, you will have the opportunity to leverage your entrepreneurial mindset to find new and innovative approaches to accelerate new customer acquisition. This role requires a motivated self-starter who thrives in a collaborative team environment and is excited about working cross-functionally to drive results.

Join us in our mission to make a positive impact in the world and help us drive success through innovative customer acquisition strategies.

Responsibilities

• Identify and collaborate with influencers, promoters, and relevant websites/blogs with large and engaged followings to generate brand awareness and drive customer acquisition
• Build strong relationships with key influencers and promoters that positively reflect the Study.com brand and align with our mission and values
• Provide strategic support with financial modeling and forecasting to reach the Growth teams goals
• Track and monitor program budgets and analyze the effectiveness of various opportunities to maximize impact
• Lead the onboarding and daily management of ambassadors and influencers to ensure their success and program growth
• Partner with cross-functional teams to develop and execute high-impact projects and initiatives that drive growth and engagement with our communities
• Develop and execute ongoing activities and campaigns to build segment and brand awareness across social media channels, blogs, and other digital communities
• Establish an efficient process and system for acquiring, onboarding, training, and engaging with the ambassador & influencer communities
• Support brand building initiatives such as testimonial management, customer survey efforts, scholarships, and other ad hoc initiatives
• Develop and deliver data analysis and reporting on program KPIs, trends, and insights to key stakeholders on an ongoing basis

Requirements

• Identify and collaborate with influencers, promoters, and relevant websites/blogs with large and engaged followings to generate brand awareness and drive customer acquisition
• Build strong relationships with key influencers and promoters that positively reflect the Study.com brand and align with our mission and values
• Provide strategic support with financial modeling and forecasting to reach the Growth teams goals
• Track and monitor program budgets and analyze the effectiveness of various opportunities to maximize impact
• Lead the onboarding and daily management of ambassadors and influencers to ensure their success and program growth
• Partner with cross-functional teams to develop and execute high-impact projects and initiatives that drive growth and engagement with our communities
• Develop and execute ongoing activities and campaigns to build segment and brand awareness across social media channels, blogs, and other digital communities
• Establish an efficient process and system for acquiring, onboarding, training, and engaging with the ambassador & influencer communities
• Support brand building initiatives such as testimonial management, customer survey efforts, scholarships, and other ad hoc initiatives
• Develop and deliver data analysis and reporting on program KPIs, trends, and insights to key stakeholders on an ongoing basis

The salary range for this role is $85,000.00 - $100,00.00 per year. The salary range associated with this job considers the skill sets, experience and training required for this role in the San Francisco Bay Area.

Apply now and join our team of dedicated and passionate individuals who are making a difference in the world of education!

At Study.com, we know that strong communities are built on the power of our diversity and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:

· Inc. Best Place to Work

· Fortune Great Places to Work – Best Workplaces in the Bay Area

· Golden Bridge Awards – Gold Winner, Corporate Social Responsibility

· San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

We are in the heart of downtown Mountain View, just a few steps from the Caltrain station. And regardless if we are in the office or sheltered at home, we have comprehensive health and wellness benefits. We offer ongoing education and professional growth opportunities, including a life-long membership to Study.com. You can also expect:

· 100% paid health, vision, and dental insurance for employees

· 401(k) with employer match

· 20 - 30 PTO days each year (increases with tenure)

· 10 paid holidays

· Work at home setup stipend

· Company-sponsored gym memberships

· Free Caltrain Pass

· Tuition reimbursement and gift matching programs

Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements,

Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.