Shopper Marketing Sr. Manager
The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial mindset. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing, and nutrition expertise. The company is focused on the vision to quench the world's thirst for more delight and nourishment, while continuing to build upon the many important diversity, sustainability, local community, and philanthropic activities that our people and brands have historically supported.
What's Your Role:
Tropicana Brands Group is looking for an experienced Shopper Marketing Senior Manager to develop and execute integrated best in class Shopper Marketing campaigns (including retailer customer overlays) for the full Juice North America portfolio including Tropicana, KeVita, Naked, and Dole juices as well as our chilled coffee and tea brands.
Key Responsibilities include but are not limited to:
Support the development of the Shopper Marketing strategy across all brands, workingwith Sales, Marketing and other key cross functional experts to ensure alignment andapproval.
Work with cross-functional team members to ensure the optimal development, targeting,execution and evaluation of all shopper marketing activities to drive best in classplanning, execution, and evaluation models for all campaigns.
Own the development and creation of Shopper Marketing Toolkits, including theShopper Marketing Strategy, Core Look translation, Media Framework and BrandGuardrails for activation.
Own the shopper marketing budget (including unlock, allocations, and financialreporting) and provide key interface with brand, sales and finance teams.
Accountable for spend efficiency optimization for the brand portfolio by campaign.
What you'll need:
Shopper Marketing expertise
Strong network builder and influencer skills
Experience working with creative agencies
Budget management expertise
A customer centric mindset and a good understanding of key marketing mix levers andinterpretation of brand plans
Strong commercial acumen, able to work in a fast paced, matrixed environment
An aptitude for dealing with ambiguity and ability to bring clarity to complex situations
Requirements
Qualifications / Requirements:
A commercially astute shopper marketer with a minimum of 5-7 years of shoppermarketing, sales and/or retail experience
A track record of delivering business results
A multi-tasker who achieves deadlines effortlessly
Insights-led thinker -- gets under the skin of how the shopper thinks in order to developwinning shopper campaigns for the retail environment
Excellent attention to detail and appreciates the importance of brand consistencythroughout the consumer communication journey
