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Posted May 15, 2023
State of South Carolina

Social Media Content Creator

State of South Carolina
Chesterfield, SC, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $29,061 to $53,769 Annually

Job Responsibilities

Northeastern Technical College (NETC) is seeking a Social Media Content Creator to use digital media communications to support the educational and outreach mission through creation, editing and dissemination of various digital media including, but not limited to: websites, social media sites, blogs, video, photo, audio, and other online footprints. This position manages the college’s online reputation and ensure its digital presence aligns with the overall college marketing strategy.

Responsibilities Of Social Media Content Creator

  • Administers and updates the college’s numerous digital communications platforms – these include the college website, design and maintenance, email communications, social media, photos, videos and graphics support. This presence includes social media platforms/software, including but not limited to: Facebook & Facebook Live, Twitter, Instagram, TikTok, Snapchat, LinkedIn, YouTube, Google+, Constant Contact, Regroup, WordPress.
  • Develops effective, engaging and persuasive content that promotes the NETC brand. Creates compelling graphics to accompany online content in Adobe Creative Suite or similar software. In addition to digital outlets, these assets may be utilized for print media through ads, newsletters, campus branding, recruitment brochures, etc. Maintains information on digital signage at all campuses through Watchfire and Hypersign software for marquees and internal displays.
  • Serves as photographer/videographer for events, advertising, web and visual needs to support all college marketing efforts. Utilizes digital photo and video software; setups and conducts video shoots; manages camera, sound and lighting in both studio and field situations; post production work includes reviewing footage, making editorial decisions, adjusting audio and color, and completing final editing; creates computer graphics and special effects.
  • Creates targeted social media and digital advertising campaigns to support recruitment goals, using analytics to measure results and return on investment. Creates landing pages and QR codes for advertising campaigns with a clear message and call to action. Ensures the College's web presence maintains ADA compliance.
  • Works with the Marketing and Public Relations Coordinator to develop college-wide marketing goals to support the NETC brand. Serves as a technical consultant to other departments on projects requiring digital media expertise, as needed.
  • Performs other duties as assigned.

Minimum And Additional Requirements

A Bachelor's degree; or an Associate's degree and two years journey-level work experience in a related field; or a high school diploma and four years of journey-level work experience in a related field. Must have a valid driver's license.

Preferred Qualifications

Qualified candidates must possess excellent computer skills and strong recent experience and comfort with website content management tools and digital media/communications role and programs. Must have an understanding of the digital landscape and be a social media expert. Existing experience with software/applications, such as: HTML, CSS, Adobe Creative Suite, Google Analytics, Constant Contact and all social media platforms (Facebook, Twitter, Instagram, TikTok, Snapchat, LinkedIn, YouTube, Google+, WordPress).

Additional Comments

Some overnight travel will be required to attend professional conferences and peer group meetings.