Paid Social Specialist

Summary

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary

products, services, and customer experiences very quickly. You bring passion and dedication to

your job and there's no telling what you could accomplish!

The Services Digital Advertising team at Apple is responsible for driving new customer

acquisition as well as cultivating awareness and education of Apple’s full suite of services,

through a variety paid digital marketing channels.

Apple is in search of an experienced Paid Social Specialist to join the Apple Services Digital

Marketing team. As a Paid Social Specialist, you will be responsible for planning, building, and

managing paid social campaigns in self-service social platforms (i.e. Snapchat, Twitter, TikTok,

Reddit, Pinterest, etc.).

Key Qualifications

• 3+ years of experience in a full-time paid social marketing role, either agency or client-side
• Expertise in social self-service platforms (e.g Snapchat, TikTok, Twitter, etc.)
• Expert knowledge of targeting/optimization levers & testing approaches across social buying platforms
• Skilled understanding of performance-based media optimization and subscription marketing
• Expert level understanding of marketing attribution & alternative measurement methodologies
• Strong understanding of creator marketing & co-promotion tactics within social platforms
• Detailed knowledge of technical challenges and nuances for mobile in-app across various ad types within social platforms
• Skills in building strategic tailored plans to reach target audiences and deliver media objectives
• Strong data analysis, visualization and presentation skills; understanding of how to tailor communications collaborators with various levels of digital media literacy
• Experience building close relationships within and across teams
• A passion and curiosity for digital media
• Excellent social, oral and written communication skills

Description

The Paid Social Specialist will be responsible for active day-to-day management of paid social

campaigns for multiple Apple Services businesses. You will develop of campaign strategies,

initial campaign setup, in-market optimizations, track creative needs, and deliver performance

reporting.

On this team, you will work hand-in-hand with your counterpart channel specialists, marketing

strategists, internal creative teams, organic social teams, measurement, analytics and marketing

stakeholder teams to deliver end to end execution and performance management of paid social

campaigns. You will actively manage and optimize paid social marketing campaigns for several

lines of business. Partnering with the data and operations team, you’ll manage trafficking and

tagging of campaigns to best track performance. You’ll regularly review campaign structure and

performance both within social management platforms and via internal reporting dashboards.

You will also manage campaign budget trackers, focusing on staying on budget and

appropriately forecasting quarterly costs and reconciling any discrepancies. You will be expected

to demonstrate clear and thorough understanding of social marketing, while delivering strategic

campaigns to successfully hit directed KPIs.

Validating campaign performance through strategic testing will be vital to communicating the

value of paid social buying practices, so working closely with campaign strategy and analytics

leads will be imperative. This role will also involve preparing and presenting campaign

performance reports to internal stakeholders.

In order to accomplish these goals you will need to have proven expertise and a dedication to

continued education of the comprehensive landscape of social platforms and ad type

Education & Experience

BS/BA degree preferred

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $95,000 and $145,000, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.