Creator Growth Vertical Lead, TikTok LIVE
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
Role:
As part of the US LIVE Operations Team, the Creator Growth Vertical Lead will be responsible for building & leading a team of creator growth strategists focused on enabling the next generation of TikTok LIVE focused content creators to be successful on the platform. This role will be responsible for the full funnel of creator growth strategy, from recruiting to day-to-day growth coaching to building out short and long term creator programs and activations. Additionally, you will be responsible for engaging with XFN teams to drive collaborations and opportunities to enable our LIVE creators to grow.
Responsibilities:
- Grow TikTok LIVE's book of business for LIVE content creators via sourcing, recruiting, onboarding high potential creator talent to the TikTok LIVE ecosystem
- Hands on manage and drive growth for high potential TikTok LIVE content creators
- Drive short and long term strategy, initiatives, and growth programs to enable more meaningful creator monetization, content creation, and community building
- Act as the bridge between creators and the TikTok LIVE Operations team to help identify ways to improve the LIVE experience, from product changes to on platform campaign development
- Stay in front of industry trends and provide insights, recommendations, and direction on gaming creator growth strategies
- Lead and program manage key core gaming campaigns and events that support the development of the LIVE gaming creator ecosystem
Qualifications
Qualifications
- BS/BA and 8+ years of experience working in creator management (UGC content creators and influencers, entertainment celebrities, high profile artists and tastemakers), community management, or partner management with demonstrated ability to grow creator partnership and relationships of all sizes
- Strong understanding of the intricacies of scaled and growth stage creator development in additional to relationship management between platform and creators
- Experience leading and training teams based on data insights and structured OKRs
- Experience in negotiation and deal making with UGC content creators
- Excellent written, verbal, and professional communication skills
- Ability to work independently and time manage multiple sensitive and high profile initiatives
- People management experience with history of developing individual and team level goals / development plans
Preferred Qualifications:
- Deep passion for TikTok, mobile entertainment, social media, and popular culture; strong understanding of gaming and gamer entertainment
- Creative mindset and thought process that's focused on teaching creators how to adjust, grow and thrive
- Experience in the live streaming space and understanding of live streaming trends
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information:
【For Pay Transparency】Compensation Description (annually)
The base salary range for this position in the selected city is $130000 - $220000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
