Sr Marketing Strategist, Bio Sites & Unfold
Squarespace is looking for a Marketing Lead to join our marketing team and work on the Bio Sites and Unfold businesses.
A link in bio tool, Biosites enables creators, entrepreneurs, and businesses to share their online world in one link. As more brands begin on social media, a Bio Site is an intuitive way for customers to connect their followers to everything they do, grow their brand, and monetize their work. This is an incredibly exciting time to join the team, as Bio Sites is a new product within the Squarespace family and launching first ever marketing initiatives. Acquired by Squarespace in 2019, Unfold is an app that enables creators to stand out, grow, and monetize on social media. The app includes tools for content creation, planning, Bio Sites, and more.
As a key member of the Squarespace marketing team, you will manage marketing initiatives for the Bio Sites and Unfold businesses including marketing strategy, paid media, content management, influencer, organic social and campaign execution. This position reports to the Associate Director, Marketing for Bio Sites and Unfold and will collaborate closely with cross-functional team members in Marketing, Creative, Product, Product Design, and Engineering as needed.
You'll Get To...
- Manage Marketing initiatives across two dynamic start-up businesses.
- Leverage media buying platforms to execute mobile media campaigns that drive subscribers for Unfold app, (i.e. Apple Search Ads, Paid Social)
- Partner with external parties and manage some paid media campaigns that drive subscribers for Bio Sites.
- Own at the tactical level managing campaign execution, creating and optimizing campaigns and analyzing campaign reporting
- Mange creative needs and request new assets as needed to optimize performance
- Brief creative team on product updates and content requirements for organic social channels (Instagram and TikTok) for Bio Sites and Unfold.
Who We're Looking For
- Skilled marketing generalist with some experience managing paid media campaigns
- 4+ years of marketing experience
- Awareness of social media trends
- Experience managing social media content calendars a plus
- Mobile app experience a plus
- History of teamwork and willingness to roll up one's sleeves to get the job done
- Strong analytical skills with the ability to draw insights and learnings from reports
- High attention to detail and proven ability to manage multiple priorities simultaneously
- Demonstrate a curious and problem-solving mindset
- Ability to work in a fast-paced environment in which creativity, adaptability and resourcefulness are valued
Benefits & Perks
- Health insurance with 100% premium covered for you and your dependent children
- Fertility and adoption benefits
- Retirement benefits with employer match
- Flexible vacation & paid time off
- Up to 20 weeks of paid family leave
- Equity plan for all employees
- Pre-tax commuter benefits
- Education reimbursement
- Employee donation match to community organizations
- 7 Employee Resource Groups across locations
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
Cash Compensation Range: $64,500 - $103,500 USD
The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.
In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.
About Squarespace
Squarespace is a leading all-in-one website building and ecommerce platform that enables millions to build a brand and transact with their customers in an impactful and beautiful online presence. Our suite of products enables anyone at any stage of their journey to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management via Tock. Squarespace democratizes access to best-in-class design, helping our customers in approximately 200 countries and territories maintain consistent branding across all digital touchpoints to stand out online. Our team of more than 1,300 is headquartered in downtown New York City, with offices in Dublin, Ireland, Aveiro, Portugal, Portland, Oregon, Los Angeles, California and Chicago, Illinois. For more information, visit www.squarespace.com.
Ou... Commitment
Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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