Social Content & Influencer Marketing Coordinator - Drybar

Join our Drybar Team at Helen of Troy as our Social Content & Influencer Marketing Coordinator (hybrid work onsite and from home), and make an immediate impact on our trusted brands: Revlon, Hot Tools, Bed Head, Drybar, Gold-n-Hot and Curlsmith. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

What you will be doing:

The Social Content & Influencer Marketing Coordinator is responsible for providing overall support to the Social and Influencer Marketing team with a key focus on storytelling through original content and influencer marketing strategy. This person will support overall brand awareness as well dotcom and retail partner growth through strategic review and UGC campaigns, help identify the latest social trends on TikTok and Reels and live and breathe pop and internet culture. This role will work closely with cross-functional teams including Trade, Brand Marketing and Digital Marketing as well as external partners.

• Coordinates the ideation and setup of Skeepers campaigns ensuring they’re strategically created to meet business goals.
• Track and monitor campaign completion and serve as liaison between brand and influencers.
• Partner with Trade team to determine campaign opportunities and ensure retail needs are met.
• Identify top performing influencers within Skeepers platform and add to internal influencer database.
• Partner with Influencer Marketing Manager to measure and report campaign metrics.
• Coordinate new content and distribute folders to Trade, Brand, Social and Digital teams.
• Conceptualizes and facilitates production and editing of short-form video results.
• Is quick to react to the latest trends, sounds, memes, opportunities and is a natural storyteller and chips in ideas to social media campaigns.
• Supports social content creation of new launches, evergreen initiatives, and retail requests.
• Passion for pop culture, entertainment, and beauty.
• Works with Tractenberg social team to identify and react to weekly trends.
• Presents opportunities to Social Media Manager/Influencer Marketing Manager
• Works with Influencer Manager to vet, connect and distribute influencer content materials.
• Works with Social Media Manager to source and compile UGC and support community management tasks.

Skills needed to be successful in this role:

• Positive, disciplined and upbeat
• Comfortable in an evolving, fast-paced office environment
• Ability to coordinate, prioritize, and deliver multiple projects concurrently under time constraints
• Comfortable in front of a camera to create content
• Proven track record to work optimally in cross-functional teams

Minimum Qualifications:

• Bachelor’s Degree
• 2+ years of proven experience in CPG, beauty or fashion
• Knowledge of beauty industry and social marketing trends
• Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• Experience working in prestige beauty highly desired (particularly Sephora, Ulta and Nordstrom)
• Marketing, influencer, social media and content creation experience

In California, Colorado, and New York City, the standard base pay range for this role is $57,470 - $86,205 annually/hourly. This base pay range is specific to California, Colorado, and New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.