Skip to main content
Posted May 19, 2023
Monster Energy

Gaming Creator Manager

Monster Energy
Corona, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Position Summary

The Gaming Creator Manager is responsible for building the roster of content creators, implementing Monster Energy’s content creator strategy, and managing all aspects of the Content Creator partnership program to maximize Monster’s presence within the gaming community.

The ideal candidate is passionate about gaming and delves deep into creator communities, both large and small, to identify potential partners and present those candidates to leadership.

Essential Job Functions

  • As the subject matter expert, help develop and evolve the strategy surrounding Gaming and Esports content creators, ensuring alignment with overall Monster Energy brand strategy.
  • Manage all aspects of the Content Creator Partnership Program: Identify, negotiate, activate, support, and collaborate with Creators who align with Monster Energy.
  • Collaborate with internal and external partners to plan and execute content as well as ensure partnered creators' deliverables are met.
  • Maintain the creator roster while remaining within budget.
  • Maintain an up-to-date calendar of events that content creators will be attending and/or participating in and manage travel and accommodation for events they attend on the company’s behalf.
  • Build a deep connection, commitment, and dedication to the brand of all managed talent in segment.
  • Create and maintain personal relationships within the industry and segment; including other non-Monster Energy relevant personalities.
  • Collaborate with marketing members as well as other departments in how to best utilize Gaming Creator Roster
  • Establish, track, and provide feedback on key performance indicators and metrics with internal and external stakeholders.
  • Manage global strategy execution, ensuring consistency between local activations and the global gaming and esports strategy.
  • Build presentations showcasing the value of the Gaming roster that include details on how they will be utilized.

Position Requirements

  • Bachelors degree in marketing or other relevant field preferred
  • 3 – 5 years industry experience
  • Travel 20-30% including some international travel
  • Service oriented personality and willingness to work unusual hours and weekends
  • Exceptional communication and interpersonal communication skills
  • Strong contract negotiation experience
  • In depth knowledge of the gaming industry, content creation, content creators, and social media platforms.
  • Exceptional planning and organization skills
  • Self starter with the ability to lead and follow
  • Photography and Graphic Design software capabilities a strong plus

PAY RANGE: $74k - $88k