Supervisor, Global Brand Marketing
Responsible for global marketing campaigns of assigned brand assuring there is a consistent brand message across all audiences and consumer touch points. Coordinate and drive marketing strategy that promotes awareness, engagement, sales and demand for assigned brand.
Develop multiple global brand campaigns per season to support the optical and retail channels including development of the creative brief, managing photoshoots, development of copy, creative layouts and videos, and management of licensor approvals
Develop dedicated assets for regional priorities (e.g. APAC) and channel-specific initiatives (e.g. Sports Channel)
Develop and implement integrated marketing campaigns to drive awareness, engagement, and sales across audiences (Optical Channel, Global Retail, Travel Retail, US/EMEA Sport Channel, and Nike DTC) via traditional and innovative marketing touchpoints. Evaluate effectiveness and analyze ROI.
Lead contact with Nike for alignment of global Nike brand campaigns and creative direction
Manage public relations (PR) strategy and agency with Marchon PR team including: scope of work and agency briefings, stories and media events, influencer strategy, outreach and effectiveness, and key sports moments
Develop and deliver global sales tools for each product release by required deadlines
Develop and manage approvals for product names with Nike legal
Manage budget and approvals for all projects
Manage ad hoc global creative requests
Performs all other duties as assigned
Job Specifications
Typically Has The Following Skills Or Abilities
Bachelor’s degree in related field or equivalent experience related to functional area
Minimum of 2 years of leadership/management experience in a business-related environment managing the performance of direct reports
A passion for sports on all levels
Experience leading team projects and complex integrated campaigns, with multiple vendors, business partners, and significant budgets
Advanced understanding and experience in application of modern marketing strategies, advertising, and digital techniques
Superior written, verbal, and platform communication skills
Strong organizational skills with excellent follow-through and on-time project delivery
Analytical, problem solving, and negotiation skills with the ability to perform analysis and articulate financial returns on marketing investments
Demonstrated project management experience
Ability to travel domestically and internationally (approximately 25%)
Working Conditions / Physical Demands
The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Range
47500
98750
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
