Crocs: Public Relations Specialist

A world leader in innovative, casual footwear,  Crocs, Inc. , is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.

Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to  Come As You Are!

The Specialist, Consumer Public Relations- Americas supports the global marketing communications team in the crafting, planning and implementation of PR and marketing communications strategies intended to drive brand relevancy, positive and impactful brand communications, and garner earned media across key global communications channels and platforms for our Americas region.

This position will report to the Director, Integrated Marketing – North America with a dotted line to the global PR team, and will be accountable for assisting with day-to-day tasks that support Crocs PR and Marketing Communications teams in North America. Roles and responsibilities will include facilitating media outreach, note taking and follow-up recaps for agency calls and internal meetings, securing and shipping samples, media and industry trend monitoring and reporting, drafting media materials, conducting research, event management, and briefing in PR asset needs.

The ideal candidate will have previous Public Relations experience, will be detail- and-deadline-oriented, and will be prepared to dive in to support a variety of tasks and projects that will support their team and channel peers. All candidates must exhibit a desire and motivation to learn, as well as the ability to work enthusiastically as part of a team.

What You'll Do

• Facilitates monthly and ad hoc listening and reporting exercises across key brand, product, industry and trending news topics.
• Provides day-to-day support for media inquiries around product information or samples.
• Assists in drafting media materials including, press releases, media briefings, fact sheets and pitch documents, etc.
• Supporting marketing team on messaging and key asset needs.
• Facilitates briefing and development of assets with the creative team, facilitates content sharing through the digital asset management system.
• Coordinates product sample needs and shipments for media and key influencer or brand fans.
• Supports broader marketing communications team as needed (meeting coordination, note-taking, etc.)
• Event management for media previews and engagements.

What You Bring To The Table

• Approximately 2+ years of applicable experience
• Understanding of the media landscape, pays attention to key trends and emerging opportunities
• Understanding of the basics of Public Relations strategy and mass communications
• Agency or agency management experience a plus
• Fundamental writing, research, communications and critical-thinking skills
• Ability to promptly and professionally respond to and manage communications and inquiries
• A self-starter who is eager to learn in a fast-paced environment
• Excellent organizational skills and attention to detail
• Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines
• Previous experience or internship in public relations, communications or brand marketing preferred

Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

Title: Specialist, Consumer PR Americas

Job Level: CL4

Career Level: Individual Contributor

Salary Range: $60,000 - $75,000

Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.