Social Media Manager
SOCIAL MEDIA MANAGER
DecksDirect is a rapidly growing e-commerce company headquartered in Plymouth, MN. Founded in 2008, DecksDirect was created with the sole purpose of offering a smoother and all-around better deck building experience for everyone, from a first-time builder up to a professional contractor. With a culture focused on teamwork, the company is looking for smart, creative, and solution-drive professionals who strive to deliver an exceptional customer experience.
We are seeking an experienced Social Media Manager to lead our social media strategy and execution across all major social media channels. As a Social Media Manager, you will be responsible for developing and implementing social media campaigns to increase brand awareness, drive traffic, and engage with our audience. You will also be responsible for analyzing social media metrics and making data-driven decisions to improve social media performance. Part of this job entails customer engagement on social and in-person events, as well as creating short-form videos.
Responsibilities
- Develop and execute social media campaigns across all major social media channels, including Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube.
- Create engaging content for social media platforms, including graphics, videos, and written content.
- Monitor social media channels and engage with followers, responding to questions, comments, and complaints in a timely manner.
- Engage with customers on social media and in-person events to build brand loyalty and generate leads.
- Create short-form video content for social media platforms, including Instagram Stories, TikTok, and YouTube Shorts.
- Plan, create, and manage social media promotional contests to increase brand awareness, engagement, generate leads, and drive sales.
- Develop and execute influencer campaigns, including negotiating contracts and managing influencer relationships.
- Analyze social media metrics and use insights to make data-driven decisions to improve social media performance.
- Collaborate with cross-functional teams, including marketing, creative, and product teams, to ensure social media campaigns are aligned with overall business goals.
- Stay up-to-date with the latest social media trends, tools, and best practices, and continuously improve our social media strategy.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 5 years of experience in social media management, with a proven track record of running successful social media campaigns across most major channels.
- Strong written and verbal communication skills.
- Excellent organizational and project management skills.
- Experience using social media management tools, such as Hootsuite, Sprout Social, or Buffer.
- Experience working in a fast-paced environment and managing multiple projects simultaneously.
- Ability to work independently and collaborate with cross-functional teams.
If you are an experienced Social Media Manager looking for a new challenge and are passionate about creating engaging social media content, building customer relationships, and creating short-form video content, we encourage you to apply for this position.
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