Director of Media

The Organization

Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing ground-breaking content, entertainment and worldwide licensing deals to boot.

This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We’ve had a BIG impact on little people, making 3.5 million kids smile so far… and counting.

Australia might be our Moose family home, but with a 500-strong team dotted across the world, we’re committed to sharing our signature superhappy revolution far and wide!

Visit www.moosetoys.com for more information on our amazing brands and people.

Position Title

Director of Media

Classification

Exempt

Position Status

Full Time

Reports To

VP, Global & US Marketing

Direct Reports

Digital Marketing Manager

Role Objectives

Supporting the brand management team and the sales team, the Director, Media & Marketing Strategy will be responsible for delivering expertise across of media landscape to execute effective marketing campaigns across a diverse portfolio of toy & franchise brands.

Core Capabilities

Strategic Thinking

Strong negotiation and problem-solving capabilities. With direction from the brand team, a ble to formulate digital marketing strategies to efficiently and effectively reach target consumer and drive awareness and sales. S trong experience developing and implementing creative and innovative digital marketing strategies and plans for global consumer products with proven results.

Entrepreneurial & Commercial Thinking

Builds and executes plan to bring brand managers’ strategy to life. Leads and shares knowledge to ensure Moose is leading in digital advertising tactics. Demonstrates financial awareness; a lways operates with keen understanding of corporate level profit/loss impact for all decisions across the marketing organization.

Strive for 5 – Working with People

Puts people, the organization and its purpose first, not themselves; s hows respect for the views and contributions of all team members; e stablishes positive, productive relationships with customers, colleagues and partners regardless of level; d emonstrates high level of trust for team members by sharing expertise, authority and responsibility; builds team spirit and reconciles conflict effectively.

Delivering Results & Meeting Customer Expectations

Drives improvements for business results; delivers measurable results; consistently provides ROI/post mortem analysis, ensures team understands the cost/benefit of tactics employed on campaigns. Accountable for delivering results within defined financial targets; f ocuses on driving maximum consumer engagement ; s ets high standards for excellence and monitors and maintains quality and productivity.

Applying Expertise & Technical Capability

• Demonstrates a level of understanding of all major digital advertising tactics
• Comprehensive media skills and expertise with digital and social platforms.
• Strong analytical skills to provide recap on ROI of digital tactics across multiple brand campaigns
• Strong point of view on innovation in influencer advertising/ influencer relations
• Cutting-edge knowledge on Google and other major digital platforms
• Consistently produces new ideas, approaches and insights for product and marketing strategy in the digital space

Presenting & Communicating with Impact

Proven high level interpersonal and communication skills; c ommunicates for impact, clarity, and connection; expresses opinions, information and key points clearly; makes effective use of processes to influence and persuade others; manages information flow upwards and downwards.

Deciding and Initiating Action

Makes timely and effective decisions with business and financial acumen. Takes responsibility for actions, projects and people. Takes initiative and works under own direction. Initiates and generates activity and introduces change into work processes. Makes quick, clear decisions, which may include tough choices or considered risks.

Qualifications

• Minimum 5 years of experience in Media Planning Digital + Linear
• 5+ years of focus on digital marketing and advertising with expertise in linear advertising
• Knowledge of influencer marketing
• Experience working directly with Google, YouTube, and Roblox
• History of building and executing impactful and exciting digital marketing campaigns for consumer products
• BA/BS or equivalent
• Experience or knowledge of the toy industry would be highly regarded
• Must have experience marketing to kids and understanding COPPA laws is a must
• Highly analytical, capable of maintaining and creating data dashboards

Responsibilities

• Participate in the creation of overall best-in-class brand launch strategy
• Create and take ownership of best-in-class marketing strategies for general consumer-facing digital & linear marketing
• Maximize ROI by delivering the most effective & efficient campaigns possible within budget
• Manage and work collaboratively with Moose’s digital agency to assist with strategy, execution, and the evaluation of campaign ROI across digital mediums/platforms
• Work collaboratively with Moose’s TV consultant and agency to build & execute effective and efficient campaigns
• Work collaboratively with our team of brand managers, sales team and other stakeholders to lead the charge on strategic planning and execution of media campaigns, both in-house and with retail partners
• Constantly look for emerging trends and opportunities to ensure that Moose’s digital expertise is cutting edge
• Constantly analyze and share results to maximize ROI
• Identify industry trends and insights, and help optimize performance of campaigns
• Brainstorm new and creative ideas and growth strategies
• Collaborate with the eCommerce Director to maximize synergies & efficiencies
• Participate in the development and execution of a Moose D2C strategy

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Core Values

W e’re a family, who is O utrageously playful, with W ild imagination.

• We’re a family
• We demonstrate kindness as part of the Moose family – treating others the way we want to be treated. We’re all about welcoming your wacky, weird and wonderful self at work!
• Moosies pride themselves on taking personal responsibility for their actions and outcomes, always acting ethically, professionally, and with a smile.
• We know there is no ‘I’ in TEAM and are committed to hitting team goals way out of the park.
• We’ve got each other’s backs – we support each other with no politics or personal agendas.
• Outrageously playful
• All Moosies use play to stimulate thinking and innovation – applying learnings across all initiatives.
• We think outside the toy box to keep things super FUN.
• We consistently give 100% to put the punch in our products and services.
• We keep our energy up so there’s a great buzz around the place all the time – helping to foster great ideas and ensuring strong productivity.
• Wild imagination
• We’re prepared to share the kooky and the creative in brainstorming sessions, to bring the best Moose to market.
• Moosies put heart and soul into innovating and delivering the best toys ever.
• We elicit infectious enthusiasm, are non-judgemental, value diversity of thinking and the benefits this brings, and are open to all WOW ideas.
• We keep on trend and across new technologies so we can bring this knowledge to the playroom.

Work Hours

8:30am – 5:30pm, Monday to Thursday

8:30am – 3:00pm, Friday

30-minute unpaid lunch break each day.

Plus, reasonable additional hours due to multiple time-zones.

Salary

USD $133,000 - $187,700

Physical Demands

• While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items
• Must be able to sit at a computer terminal for an extended period of time
• Specific vision abilities required by this job include close vision requirements due to computer work
• Light to moderate lifting is required
• Frequently communicates with other employees and third-parties, must be able to speak clearly and exchange accurate information.
• Regular, predictable attendance is required

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Work Environment

• Moderate noise (i.e. business office with computers, phones, printers and light traffic)
• Indoor business office environment with windows; light foot traffic within work areas
• Ability to sit at a computer terminal for an extended period of time

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Primary Location

US-CA-Los Angeles

Job

Sales & Marketing

Employee Status

Permanent

Schedule

Full-time

Unposting Date

13/Jun/2023, 4:59:00 PM