Executive Creative Director

WELCOME TO HARTBEAT. WE ARE COMEDY. WE ARE CULTURE.

Founded by Kevin Hart, HARTBEAT is the global, multi-platform media company creating entertainment at the intersection of comedy and culture with a mission to keep the world laughing together. HARTBEAT delivers comedy through its three divisions: HARTBEAT Studios, which finances, develops and produces innovative content; HARTBEAT Media, which connects with consumers around the world through events and the company’s expansive distribution network; and PULSE, the company’s branded entertainment studio that serves as a creative and cultural consultancy to brand. HARTBEAT’s flagship consumer brand, the LOL! Network, reaches audiences across its O&O social media, audio, and OTT partners. Led by an award-winning team, HARTBEAT is a valuable partner to the biggest entertainment companies, platforms and brands in the world, driving cultural currency and generating sales, subscriptions, buzz, and conversation with some of the most coveted audiences.

THE ROLE:

PULSE is a new branded entertainment studio and creative consultancy offering full-service marketing solutions that connect brands to consumers via content and experiences marked by HUMOR, HEART and HEAT (cultural relevance)! Pulse also serves as Hartbeat’s internal creative and social media agency providing creative services and social content for the Hartbeat’s owned and operated brands (including Laugh Out Loud and Women Write Now).

We are seeking a culturally attuned, inspiring creative leader to build and guide a team of creative directors, designers, copywriters, videographers content strategists & producers. They will thrive on leveraging cultural, creative and social insights to form big ideas and unique activations for some of the biggest and boldest brand and advertisers in the world. From :30 second ad spots, and socially-distributed short-form content, to branded documentaries or live events – and everything in between this Executive, Creative Director will lead Pulse in delivering results-driving, culture-shifting award-winning creative to take Hartbeat, its family brands and all of our brand partners to the next level of creative excellence.

RESPONSIBLITIES:

CREATIVE LEADERSHIP

• Own and drive the creative vision for Pulse
• Strategically guide creative work for Hartbeat’s brand AND all of our brand partners who seek to advertise on or integrate with Hartbeat’s multi-platform ecosystem (content, media, live events, etc.)
• Lead, manage and develop a team of creative professionals, including creative directors, art directors, copywriters, and designers.
• Inspire teams to push creative boundaries and leverage insights to focus on the right problems and audience truths.
• Drive the team to crafts stories and activations that help brands make an impact in the world.
• Push beyond expected audience insights, especially about multicultural Millennials and Zers
• Translate concepts into compelling strategic narratives and effectively create impactful presentations .
• Stay up-to-date with the latest trends and developments in the advertising and creative industries and apply them to our work.
• Manage the Creative Studio’s department’s budget
• Attract, recruit and retain top-tier creative talent
  
  

HARTBEAT BRAND STEWARDSHIP

• Partner with EVP, Marketing to tell Hartbeat’s story in the most impactful, breakthrough ways possible across three important audiences: Consumers, Creators, and Advertisers.
• Partner with leaders across the company to ensure the brand’s creative vision is consistent with broader company vision and initiatives.
• Oversee creative execution of marketing campaigns and ad initiatives for Hartbeat’s brand, content (audio, tv, film and live) – to include but not limited to key art, ad campaign creatives, series/branding, social media campaigns
  
  

BRANDED ENTERTAINMENT CONSULTING

• Create specific strategies, programs, content and experiences that resonate with advertisers and drive revenue
• Present creative work to existing and potential clients at all levels of the business; from top to bottom of an organization
• Connect the dots between various project elements, including client needs, brand/design positioning, and competitive analysis.
• Collaborate closely with the Brand Partnerships and Strategy teams to ensure that creative work is delivered on time and within budget.
• Partner with Head of Sales to sell in culture-shifting, bottpm-line driving brand partnership initiatives to end clients/advertisers
• Create scalable brand-forward campaigns that find the intersection between advertiser’s business goals and Hartbeat’s content, media and experiential offerings.
• Combine user insights, strategic thinking, beautiful design and storytelling, to create results-driving, award-worthy, culture-shifting creative campaigns for Hartbeat’s brand partners
• Integrate artists, brands and IP into content and experiences in a relevant, effective way.
  
  

SKILLS & EXPERIENCE:

• 12+ years experience overall and 7+ years of management experience
• Significant experience working on innovative entertainment based projects and campaigns where content and experiential have played a central role
• Must have experience in a central role at creative agency, in-house creative department, or branded content studio
• A diverse portfolio of integrated and innovative, cross-platform work.
• Is comfortable both formulating strategy and implementing against that vision.
• Is a creator and enjoys rolling up their sleeves to build new ideas or experiences.
• Deep understanding of audiences, trends and insight, with the ability to apply this knowledge to all project
• Avid consumer of media and social media, with a proven understanding of how to plan content roll out across a broad range of channels and platforms
• Creative strategy experience on the corporate or agency side is a plus.
• Excellent communication skills and the proven ability to influence at multiple levels of the organization.
• Excellent communicator, pitcher
• Proven ability to think strategically and creatively, while maintaining great attention to detail.
• Strategic mindset including interpreting data to inform strategy and execution.
• Ability to build strong collaborative relationships with a diverse range of partners.
• Highly skilled storyteller that writes stylized pitch presentations, and can build a clear, compelling strategic narrative that helps to set up and frame creative work.
• Strong project management and leadership skills
• Outstanding attention to detail, while still working under tight timelines
  
  

WORK HARD, LAUGH HARDER

Look, it’s called work for a reason. We show up for our teammates, our partners, and our audience. We’re a high-energy culture, where EVERYONE IS A HEADLINER, expected to give their best performance. But that doesn’t mean it can’t be fun, meaningful, and inspiring. Because if you’re not having fun at work, you’re missing a good time!

So, if you hate fun, never like to laugh, and hardly ever smile, we have the job for you – somewhere else. But if you believe in a culture of creativity, entrepreneurialism, inclusion, hustle, and heart – while prioritizing fun and funny – you belong here.

Must be 18 years or older and willing to submit to a reference investigation and must have unrestricted work authorization to work in the United States.

Benefits

We got you! Hartbeat provides eligible employees competitive benefits, including: Medical, dental and vision insurance, life and disability insurance, paid vacation and holiday pay and generous family leave policies. We also offer 401(k) retirement savings plan, flexible spending account and an unlimited supply of laughs on company time (aftershock giggles may spill into personal time) and more!

NOTICES

We take this seriously. Hartbeat provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. As an equal opportunity employer, Hartbeat will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

Compensation Range: $225K - $280K