Creative Strategist
Hello, Blue Hour
Formed in 2019, Blue Hour Studios is a social-first content agency and an affiliate of Horizon Media. We build community and fandom by playing at the intersection of creators, culture, content and commerce. The company is headquartered in New York and Los Angeles.
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allow us to create a more rewarding culture, and experience, together. We hire talented people, challenge them and give them every opportunity to grow.
What You’ll Do
40% - Creative Development & Concept Ideation
50% - Content & Creative Production
10% - Client Relations
Job Summary
The Creative & Creator team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign, or video we create.
The role of the Creative Strategist within Blue Hour Studios is to deploy multidisciplinary creative skills and exceptional creative thinking to concept and execute social content projects across multiple formats for the brands we partner with. This person is a constant social consumer and obsessed with all things online. They will understand how brands can connect with their audiences on social and beyond.
This person will contribute to creative ideation and conception as well as execution across formats, and develop big-idea thinking for new business proposals as necessary. This role reports into the Associate Creative Director and works closely in collaboration with them to ensure the quality of all creative execution.
As a Creative Strategist, you will…
- Develop robust comprehension of social platforms (like TikTok, Instagram, YouTube, Twitter, Twitch, BeReal, etc.), their constantly changing algorithms and the ways in which audiences are using or hacking them and creating online communities.
- Ideate and create short-form videos for brands featuring yourself and other creators on the team, and within our network, for platforms like TikTok, Instagram, YouTube and more.
- Develop and flex a brand’s tone of voice across content, presentations, scripts, video treatments, owned social/digital platforms, influencer collaborations, creator briefs, paid and earned media.
- Cultivate a broad understanding of the ecosystem of brand marketing strategies beyond social and digital.
- Write and lead creator and influencer briefing sessions that serve as detailed guidelines for other creators, influencers, producers and designers.
- Generate creative, actionable feedback on creator and influencer content.
- Manage multiple client briefs and deliverables simultaneously to meet tight deadlines in a fast-paced environment
- Foster collaborative relationships with clients, production partners and internal teams while remaining empathetic and open to feedback, finding smart solutions to support your creative vision.
- Lead and contribute to brainstorms across clients and new business opportunities.
- Confidently present varying creative and content ideas across platforms to clients.
- Ditch the ego and lead with curiosity. Ask questions, demonstrate a constant desire to learn and remain open to new ways of thinking and unpopular opinions.
Preferred Skills & Experience
- 1-2 years of agency, brand or social media creation experience
- Portfolio featuring examples of the ways you make content for yourself, and for brands
- Fluency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)
- Fluency in presentation and slide design in Google Slides, PowerPoint and Keynote
- Fluency in Microsoft Office (PowerPoint, Word, Excel are preferred)
- Proficiency in Final Cut Pro
- Superior attention to detail, and incredibly collaborative in nature
- Strong verbal and written communication skills to convey ideas and direction
- Confident client presenter and storyteller
- An advocate for and supporter of Diversity, Equity and Inclusion
Physical Activity and Work Environment
- Position may involve light physical activity pertaining to photo and video production. This includes lifting tripods, gear, props or assistant producing.
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
