Social Media Manager (Codie Sanchez)

We are seeking a full-time, highly skilled, and passionate Social Media Manager to help us elevate our brand across multiple platforms. The ideal candidate will have a deep understanding of Instagram and TikTok and will support our other primary social media channels. They are obsessed with growth strategies and have a strong background in photography, graphic design, and high-end copywriting. This individual will play a crucial role in developing and executing our Social Media strategy, creating visually appealing and shareable content, and fostering thriving communities for our brand.

Must have:

• 5+ years of Social Media and creator-driven content experience
• Proven experience managing and growing Social Media accounts for reputable brands or influencers, with a demonstrated ability to achieve results
• Deep understanding of the platform algorithms, trends, and best practices for optimizing content & engagement
• Exceptional copywriting and storytelling abilities
• Experience managing a creative team
• Proficiency in design software such as Adobe Creative Suite, Canva, and Figma
• Experience with influencer partnerships and collaborations
• Genuine interest and understanding of the brand or industry
• Solid time management and communication skills
• Proficiency in Notion and high-level content production workflows

Key Responsibilities:

• Content Strategy and Creation:
• Develop and implement comprehensive strategies that align with the brand's goals and objectives.
• Create engaging, visually appealing, and shareable content that resonates with our target audience.
• Platform Performance Analysis:
• Regularly monitor and analyze performance metrics using platform analytics.
• Use these data-driven insights to optimize content, improve engagement, and achieve the brand's goals, such as follower growth or increasing conversions.
• Aesthetic and Community Building:
• Maintain a visually appealing feed and foster a thriving community across our primary platforms, with a focus on authenticity and engagement.
• Exceptional Copywriting and Storytelling:
• Utilize your exceptional copywriting and storytelling skills to create engaging content for various Social Media posts, stories, and other platform-specific formats.
• Craft compelling narratives and attention-grabbing captions that resonate with our target audience, effectively communicate the brand's message and encourage user engagement.
• Strategically incorporate hooks and call-to-actions (CTAs) to drive conversions and encourage followers to take desired actions.
• Operations and team management:
• Work closely with the content ops assistant to create & schedule captions, hooks, and CTAs 2 weeks ahead.
• Work closely with video production team in Austin to gather behind-the-scenes footage and photos
• Manage a small team of graphic designers & video editors, ensuring consistent output and high quality.