Manager, Influencer Marketing

Come see what’s cookin’ at HelloFresh!

At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people.

We are the industry leader in meal-kit and ready to eat subscription services and we’re growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people.

The HelloFresh team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result.

Job Description

You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels across all our brands: HelloFresh, Chef’s Plate, and Factor.

Our ideal candidate will be a thought leader and expert on all aspects of Influencer marketing – and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group.

Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations. Additionally, analyzing influencer performance and recommending optimizations to achieve our ambitious acquisition goals across our portfolio of brands managing our high volume side of the brand and our agency partners.

You will....

• Drive customer acquisition and brand growth of our high volume influencer marketing channels accountable for hitting defined goals
• Manage our agencies and help define strategic direction for several subchannels
• Create campaign analyses looking at correlations between KPIs and test variables, including ER, CR, CAC, etc. across multiple campaigns
• Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.
  • Provide visibility/reporting for ongoing initiatives and optimizations within the organization
• Be accountable for best in class execution of Influencer Marketing in partnership with supporting internal and external partners.
  • Architect and implement sound, sustainable processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set campaigns up for low risk, profitable returns
  • Develop meaningful creator relationships that engage audiences with our product and brand
  • Put customer front and center and optimize channel UX in partnership with site/product team
  • Dynamically adapt to business needs with speed & agility, address challenges in a proactive manner
• Proactively identify and implement data driven optimizations on an ongoing basis to drive improvement WoW and MoM in identified KPIs
  • Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches. Accountable for quantifying channel impact across the funnel.
• Proactively evaluate and identify opportunities for incremental growth. Act with curiosity.
  • Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth.
  • Explore new approaches, products, services and expansion opportunities that drive business strategy.
• Manage relationship(s) with external agencies as well as direct partners
  • Evaluate, negotiate, onboard and proactively manage new / existing partners as needed
  • Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing
  • Partner with Brand Strategy, Creative, and our Social teams to develop influencer led content
    

You are…

• An expert in best practices and a trailblazer developing new ways of approaching complex problems
• Innovative & Solutions oriented - proactively seeking input from peers and leaders in problem solving
• Data driven. Advising and guiding based on data-driven metrics, track defined targets to measure team-level performance; lead team through challenges in a calm and productive manner
• Continuously identifying priorities based on business need, setting expectations for success and allocating team resources effectively.
• An expert in project management, with strong organizational and communication skills.
• Egoless, creating an inclusive environment that encourages ideas and promotes cross team collaboration.
  

At a minimum, you have…

• 5-7 years of relevant professional experience with concrete, consistent results
• In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies with relevant tactical experience; expertise in gaming and emerging social channels is a plus
• At least 2+ years of team and/or agency management, with experience leading & influencing others
• Background in eCommerce and/or subscription business models is a plus
• Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI).
• A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers
• Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus
• Expertise in both the US and Canada influencer markets is a plus
• High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required
  

New York Pay Range

$99,600—$124,500 USD

11899